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Relationship Marketing Success Through Investments in Services
16 references·3 citing·39 second hop
Relationship Marketing Success Through Investments in Services (2000)Relationship Marketing Success Through In…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Motivation to Work (2017)The Motivation to WorkInternationalization of Services (2001)Internationalization of Servi…The Importance of Internal Relationship Marketing for External Relationship Success (2000)The Importance of Internal Re…Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers (2000)Customer Loyalty: Fata Morgan…Development of a Service Guarantee Model (1998)Development of a Service Guar…Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success (1996)Nuts!: Southwest Airlines' Cr…Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer Satisfaction, Market…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? (1993)A Consumer-Side Experimental …Guarantees come to professional service firms. (1992)Guarantees come to profession…How Much Has Really Changed between U.S. Automakers and Their Suppliers (1991)How Much Has Really Changed b…Beefing up operations in service firms. (1991)Beefing up operations in serv…Zero defections: quality comes to services. (1990)Zero defections: quality come…Attractive Quality and Must-Be Quality (1984)Attractive Quality and Must-B…Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…Knowledge Creation and Relationship Marketing in Family Businesses: A Case-Study Approach (2017)Knowledge Creation and Relati…Business Models of ERP System Providers (2009)Business Models of ERP System…Customer Relationship Marketing in the Airline Industry (2000)Customer Relationship Marketi…PRODUCTION, PRIMARY, SECONDARY AND TERTIARY (1939)Towards a theory of innovation in services (1986)Innovation in services (1997)The fruit flies of innovations: A taxonomy of innovative small firms (2006)Technological paradigms, regimes and trajectories: Manufacturing and service industries in a new taxonomy of sectoral patterns of innovation (2007)Innovation capacity and innovation development in small enterprises. A comparison between the manufacturing and service sectors (2011)Statistical principles in experimental design. (1962)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Signaling Unobservable Product Quality through a Brand Ally (1999)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Does Corporate Social Responsibility Influence Firm Performance of Indian Companies? (2010)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Quality, satisfaction and behavioral intentions (2000)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Reexamination of the Determinants of Consumer Satisfaction (1996)The value concept and relationship marketing (1996)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment (1998)The Process of Customer Engagement: A Conceptual Framework (2008)Gain more insight from your PLS-SEM results (2016)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Workplace spirituality and employee work attitudes (2003)Positive Psychology in Clinical Practice (2004)Media, Tasks, and Communication Processes: A Theory of Media Synchronicity1 (2008)The Evolution of Cooperation (1981)The Role of Market Forces in Assuring Contractual Performance (1981)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Alliances and networks (1998)The leveraging of interfirm relationships as a distinctive organizational capability: a longitudinal study (1999)Perspectives in supply chain risk management (2006)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2017The Motivation to Work5,564 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1984Attractive Quality and Must-Be Quality3,436 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,306 cited
  • 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
  • 1991How Much Has Really Changed between U.S. Automakers and Their Suppliers472 cited
  • 2001Internationalization of Services455 cited
  • 1996Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success266 cited
  • 1991Beefing up operations in service firms.123 cited
  • 1992Guarantees come to professional service firms.107 cited
  • 1998Development of a Service Guarantee Model95 cited
  • 2000Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers70 cited
  • 2000

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The Importance of Internal Relationship Marketing for External Relationship Success
53 cited

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  • 2000Customer Relationship Marketing in the Airline Industry18 cited
  • 2017Knowledge Creation and Relationship Marketing in Family Businesses: A Case-Study Approach16 cited
  • 2009Business Models of ERP System Providers11 cited