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Digital Advertising And Company Value
16 references·7 citing·53 second hop
Digital Advertising And Company Value (2018)Digital Advertising And Company ValueOnline Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…The Direct and Indirect Effects of Advertising Spending on Firm Value (2009)The Direct and Indirect Effec…Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Marketing and Firm Value: Met…Determinants of Perceived Web Site Interactivity (2008)Determinants of Perceived Web…The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents1 (2006)The Effects of Personalizatio…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? (2004)How is Manifest Branding Stra…Customer Satisfaction and Shareholder Value (2004)Customer Satisfaction and Sha…Understanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…Developing a scale to measure the interactivity of websites (2003)Developing a scale to measure…Brand Perceptions and the Market for Common Stock (2002)Brand Perceptions and the Mar…Familiarity Breeds Investment (2001)Familiarity Breeds InvestmentIndustry costs of equity (1997)Industry costs of equityAdvertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye (2025)The role of sales magnet prod…Bilimsel İletişim Bağlamında “Dijital Reklamcılık” Çalışmalarının Bibliyometrik Analizi (2023)Bilimsel İletişim Bağlamında …Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model (2022)Investigating the effect of a…What Should Be Focused on When Digital Transformation Hits Industries? Literature Review of Business Management Adaptability (2021)What Should Be Focused on Whe…Risk Management in Digital Advertising: An Analysis from the Advertisers’ Media Management Perspective (2021)Risk Management in Digital Ad…National Culture and Advertising Sensitivity to Business Cycles: A Reexamination (2020)National Culture and Advertis…Advertising, Earnings Prediction and Market Value: An Analysis of Persistent UK Advertisers (2019)Advertising, Earnings Predict…CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Cross-Section of Expected Stock Returns (1992)Common risk factors in the returns on stocks and bonds (1993)Multifactor Explanations of Asset Pricing Anomalies (1996)Measuring Mutual Fund Performance with Characteristic‐Based Benchmarks (1997)Conditional Skewness in Asset Pricing Tests (2000)Practical Issues in Structural Modeling (1987)Marketing Research: An Applied Orientation (1994)Estimating Production Functions Using Inputs to Control for Unobservables (2003)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)When Does Retargeting Work? 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References

  • 1997Industry costs of equity5,793 cited
  • 2001Familiarity Breeds Investment1,920 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2006The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents11,368 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 2004Customer Satisfaction and Shareholder Value1,336 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2009Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions721 cited
  • 2008Determinants of Perceived Web Site Interactivity665 cited
  • 2003Developing a scale to measure the interactivity of websites659 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications571 cited
  • 2004How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?563 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 2009The Direct and Indirect Effects of Advertising Spending on Firm Value476 cited

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  • 2002Brand Perceptions and the Market for Common Stock388 cited
  • Cited by

    • 2022Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model119 cited
    • 2019Advertising, Earnings Prediction and Market Value: An Analysis of Persistent UK Advertisers19 cited
    • 2021What Should Be Focused on When Digital Transformation Hits Industries? Literature Review of Business Management Adaptability18 cited
    • 2021Risk Management in Digital Advertising: An Analysis from the Advertisers’ Media Management Perspective17 cited
    • 2020National Culture and Advertising Sensitivity to Business Cycles: A Reexamination16 cited
    • 2023Bilimsel İletişim Bağlamında “Dijital Reklamcılık” Çalışmalarının Bibliyometrik Analizi9 cited
    • 2025The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye9 cited