Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Designing a Marketing Analytics Course for the Digital Age

16 references·16 citing·44 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
1998Social Capital, Intellectual Capital, and the Organizational Advantage7,110 cited
2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
2009Social media: The new hybrid element of the promotion mix4,108 cited
2013Big Data : The Management Revolution3,540 cited
2015Big Data consumer analytics and the transformation of marketing1,377 cited
2011Predictive Analytics in Information Systems Research11,323 cited
2011Deriving the Pricing Power of Product Features by Mining Consumer Reviews1,011 cited
2014Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation774 cited
2012Mine Your Own Business: Market-Structure Surveillance Through Text Mining750 cited
2013Social Media Metrics — A Framework and Guidelines for Managing Social Media657 cited
2011Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content649 cited
2012Motivating salespeople: what really works.547 cited
2011

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Following the Fashionable Friend: The Power of Social Media

409 cited

2009Guest Editorial: Is Marketing Academia Losing Its Way?294 cited

Cited by

2021Analytics Capability in Marketing Education: A Practice-Informed Model52 cited
2023Digital Marketing and Analytics Education: A Systematic Review40 cited
2021TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING36 cited
2021Performing social media analytics with Brandwatch for Classrooms: a platform review29 cited
2024Transformative Marketing Education: Drivers, Outcomes, and Research Agenda28 cited
2023The relative values of big data analytics versus traditional marketing analytics to firm innovation: An empirical study23 cited
2019INTEGRATING ANALYTICS INTO MARKETING CURRICULA: CHALLENGES AND EFFECTIVE PRACTICES FOR DEVELOPING SIX CRITICAL COMPETENCIES22 cited
2022The role of marketing analytics in the ethical consumption of online consumers22 cited
2019The marketing research curriculum: Closing the practitioner–academic gaps19 cited
2021Sport Analytics Education for Future Executives, Managers, and Nontechnical Personnel18 cited
2023Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework18 cited
2024Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude16 cited
2022I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES16 cited
2019An experiential approach to teaching mixed methods research16 cited
2022APPLICATION OF PYTHON IN MARKETING EDUCATION: A BIG DATA ANALYTICS PERSPECTIVE15 cited
2020THE YOUTUBE SEO PROJECT: TEACHING SEARCH ENGINE OPTIMIZATION THROUGH VIDEO15 cited