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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
16 references·0 citing·41 second hop
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults (2018)Investigating political brand reputation …An Introduction to Qualitative Research (2023)An Introduction to Qualitativ…Business Research Methods (2022)Business Research MethodsQualitative Inquiry: Thematic, Narrative and Arts-Informed Perspectives (2010)Qualitative Inquiry: Thematic…Doing Focus Groups (2008)Doing Focus GroupsDoing Focus Groups (2007)Doing Focus GroupsCorporate Reputation: The Definitional Landscape (2006)Corporate Reputation: The Def…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Corporate brands: what are they? What of them? (2003)Corporate brands: what are th…Business Research Methods (2003)Business Research MethodsFocus Groups in Social Research (2001)Focus Groups in Social Resear…Corporate reputation: seeking a definition (2001)Corporate reputation: seeking…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Brand Management Through Narr…The Reputational Landscape (1997)The Reputational LandscapeDimensions of Brand Personality (1997)Dimensions of Brand Personali…Outline of a Theory of Practice. (1980)The Practice of Social Research (1989)Qualitative Data Analysis: An Expanded Sourcebook (1994)Methods of data collection in qualitative research: interviews and focus groups (2008)Qualitative methods for health research (2009)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)Economic Action and Social Structure: The Problem of Embeddedness (1985)Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)An Examination of Differences Between Organizational Legitimacy and Organizational Reputation* (2005)Strategic management a stakeholder approach (2010)Organizational Culture and Leadership (1986)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Organizational Images and Member Identification (1994)Stakeholder influence capacity and the variability of financial returns to corporate social responsibility (2007)A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory (2010)Organizational Reputation: A Review (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Qualitative Content Analysis (2008)How to plan and perform a qualitative study using content analysis (2016)One size fits all? What counts as quality practice in (reflexive) thematic analysis? (2020)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)RESEARCH NOTES. STRATEGIC PROACTIVITY AND FIRM APPROACH TO THE NATURAL ENVIRONMENT. (1998)Universities in a competitive global marketplace (2006)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research (2016)Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research (2016)Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research (2016)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Supply chain resilience in the global financial crisis: an empirical study (2011)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Using focus groups in medical education research: AMEE Guide No. 91 (2014)How Many Focus Groups Are Enough? Building an Evidence Base for Nonprobability Sample Sizes (2016)What Influences Saturation? Estimating Sample Sizes in Focus Group Research (2019)
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References

  • 2022Business Research Methods11,029 cited
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  • 1997Dimensions of Brand Personality7,380 cited
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  • 2006Corporate Reputation: The Definitional Landscape1,093 cited
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  • 2010Qualitative Inquiry: Thematic, Narrative and Arts-Informed Perspectives664 cited

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