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Customer Relationship Management and Small Data — Application of Bayesian Network Elicitation Techniques for Building a Lead Scoring Model

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References

2008Decision making with the analytic hierarchy process10,726 cited
2008Application of data mining techniques in customer relationship management: A literature review and classification1,293 cited
2016Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research228 cited
2014Profit optimizing customer churn prediction with Bayesian network classifiers43 cited
2015Effective CRM Using Predictive Analytics22 cited

Cited by

2022TOWARD A SMART LEAD SCORING SYSTEM USING MACHINE LEARNING12 cited
2023Artificial intelligence-based lead propensity prediction9 cited

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