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The Effect of Brand Image, Price, and Brand Awareness on Brand Loyalty: The Rule of Customer Satisfaction as a Mediating Variable

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References

2007THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC200 cited
2012Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan171 cited
2014The impact of packaging, price and brand awareness on brand loyalty: Evidence from the paint retailing industry89 cited
2014The Comparative Analysis of the Factors Effecting Brand Loyalty towards Samsung Products25 cited

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2020IMPACT OF PRICE PROMOTION ON BRAND EQUITY MODEL: A STUDY OF ONLINE RETAIL STORE BRANDS9 cited

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