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Private-label branding and willingness to pay: evidence from an auction experiment
16 references·0 citing·44 second hop
Private-label branding and willingness to pay: evidence from an auction experiment (2018)Private-label branding and willingness to…International Journal of Consumer Studies (2010)International Journal of Cons…Private-Label Use and Store Loyalty (2008)Private-Label Use and Store L…A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)A REVIEW OF METHODS FOR MEASU…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Measuring Consumers' Willingness to Pay at the Point of Purchase (2002)Measuring Consumers' Willingn…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Why Store Brand Penetration Varies by Retailer (1997)Why Store Brand Penetration V…The Introduction and Performance of Store Brands (1995)The Introduction and Performa…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…When Do Private Labels Succeed (1993)When Do Private Labels SucceedConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Measuring Utility by a Single-Response Sequential Method (1964) (1974)Measuring Utility by a Single…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)COUNTERSPECULATION, AUCTIONS,…An approach to environmental psychology (1974)Managing Brand Equity (1991)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Management in Retailing: An Organizing Framework (2009)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)The Theory of Industrial Organization (1988)Managing Brand Equity (1991)Brands and Branding: Research Findings and Future Priorities (2006)Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Brand authenticity: An integrative framework and measurement scale (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Framing of Decisions and the Psychology of Choice (1981)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Advances in Consumer Research (2025)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Structural equation modeling in practice: A review and recommended two-step approach. 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A Study of the Relationship between Customer Satisfaction and Willingness to Pay (2005)The “I Designed It Myself” Effect in Mass Customization (2009)Optimal Auction Design (1981)A Theory of Auctions and Competitive Bidding (1982)A Course in Game Theory (1994)Reversals of preference between bids and choices in gambling decisions. (1971)Experimental Tests of the Endowment Effect and the Coase Theorem (2000)Incentive and informational properties of preference questions (2007)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1961COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS7,719 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 1974Measuring Utility by a Single-Response Sequential Method (1964)1,540 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,425 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,352 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,099 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 2002Measuring Consumers' Willingness to Pay at the Point of Purchase745 cited
  • 2010International Journal of Consumer Studies664 cited
  • 1997Why Store Brand Penetration Varies by Retailer594 cited
  • 1995The Introduction and Performance of Store Brands565 cited
  • 1993When Do Private Labels Succeed549 cited
  • 2008Private-Label Use and Store Loyalty515 cited

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2006
A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY
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