References

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• 2018International Journal of Business and Social Science4,284 cited
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• 2009Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?628 cited
• 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
• 2013When Does Retargeting Work? Information Specificity in Online Advertising510 cited
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• 2002Recall of Brand Placements in Computer/Video Games436 cited
• 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited
• 2000Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes