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Family Firm Brands, Perceptions of Doing Good, and Consumer Happiness

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References

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3,570 cited

1993Review of the Satisfaction With Life Scale.3,557 cited

Cited by

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2022Marketing and family firms: Theoretical roots, research trajectories, and themes50 cited
2022The influence of family firm image on access to financial resources in family SMEs: a signaling theory perspective49 cited
2021Love is in the air. Consumers' perception of products from firms signaling their family nature45 cited
2019Communicating the family firm brand: Antecedents and performance effects45 cited
2020Experimental studies in family business research45 cited
2019Exploring family business brands: Understanding predictors and effects44 cited
2019Marketing and branding in family business: Assessing the landscape and charting a path forward43 cited
2022Family Firm Value in the Acquisition Context: A Signaling Theory Perspective42 cited
2023The impact of perceived corporate social responsibility on consumer happiness and brand admiration39 cited
2023The catalyzing role of customer pressure on environmental initiatives and export intensity: A study of family firms37 cited
2021As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity34 cited