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Internal brand orientation: conceptualisation, scale development and validation
16 references·0 citing·44 second hop
Internal brand orientation: conceptualisation, scale development and validation (2018)Internal brand orientation: conceptualisa…Authentic leadership development: Getting to the root of positive forms of leadership (2005)Authentic leadership developm…Constructing validity: Basic issues in objective scale development. (1995)Constructing validity: Basic …Building Strong Brands (1995)Building Strong BrandsMarket Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Scale Development : Theory and Applications (1991)Scale Development : Theory an…Assessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…The Measurement of Observer Agreement for Categorical Data (1977)The Measurement of Observer A…Construct validity in psychological tests. (1955)Construct validity in psychol…Coefficient Alpha and the Internal Structure of Tests (1951)Fundamentals of Concept Formation in Empirical Science (1952)Toward an experimental ecology of human development. (1977)Structural equation modeling in practice: A review and recommended two-step approach. 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(1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1977The Measurement of Observer Agreement for Categorical Data81,000 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1991Scale Development : Theory and Applications15,552 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1955Construct validity in psychological tests.11,186 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1991Assessing Construct Validity in Organizational Research6,615 cited
  • 1995Constructing validity: Basic issues in objective scale development.6,561 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 2005Authentic leadership development: Getting to the root of positive forms of leadership5,469 cited
  • 1995Building Strong Brands

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4,432 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
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