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The value of long-term co-innovation relationships: experiential approach
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The value of long-term co-innovation relationships: experiential approach (2018)The value of long-term co-innovation rela…Case study research: design and methods (2011)Case study research: design a…It's all B2B…and beyond: Toward a systems perspective of the market (2010)It's all B2B…and beyond: Towa…Expanding understanding of service exchange and value co-creation: a social construction approach (2010)Expanding understanding of se…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Introduction: The discipline and practice of qualitative research. (2005)Introduction: The discipline …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…The value concept and relationship marketing (1996)The value concept and relatio…CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS. (1993)CONDUCTING INTERORGANIZATIONA…The Research Act: A Theoretical Introduction to Sociological Methods (1989)The Research Act: A Theoretic…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Qualitative Data Analysis: A Sourcebook of New Methods (1986)Qualitative Data Analysis: A …Case Research in Marketing: Opportunities, Problems, and a Process (1985)Case Research in Marketing: O…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Snowball Sampling: Problems and Techniques of Chain Referral Sampling (1981)Snowball Sampling: Problems a…Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Personal Influence: The Part …The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Using case methods in the study of contemporary business networks (2004)Critical realism in case study research (2009)Research Methods in Business Studies (2020)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS. (1989)CASE Tools as Organizational Change: Investigating Incremental and Radical Changes in Systems Development (1993)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Knowledge Specialization, Organizational Coupling, and the Boundaries of the Firm: Why Do Firms Know More than They Make? (2001)Case Study Research (2004)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Theoretical Sensitivity: Advances in the Methodology of Grounded Theory (1978)Sampling hard to reach populations (1997)Snowball sampling: using social networks to research non‐heterosexual women (2005)Defining digital transformation: Results from expert interviews (2019)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)An Information Processing Theory of Consumer Choice (1979)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Advances in Consumer Research (2025)Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory (1994)Qualitative Data Analysis for Health Services Research: Developing Taxonomy, Themes, and Theory (2007)Toward a Definition of Mixed Methods Research (2007)Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research (2010)Standards for Reporting Qualitative Research (2014)Quality in Qualitative Research (1999)Are We There Yet? Data Saturation in Qualitative Research (2015)Understanding Reliability and Validity in Qualitative Research (2015)
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References

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  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1986Qualitative Data Analysis: A Sourcebook of New Methods10,315 cited
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  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
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  • 1956Personal Influence: The Part Played by People in the Flow of Mass Communications2,157 cited
  • 1985Case Research in Marketing: Opportunities, Problems, and a Process1,557 cited
  • 2010It's all B2B…and beyond: Toward a systems perspective of the market

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1,454 cited
  • 2010Expanding understanding of service exchange and value co-creation: a social construction approach1,426 cited
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