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Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer?
16 references·0 citing·46 second hop
Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer? (2018)Brand Placement in Emotional Scenes: Exci…International affective picture system (IAPS) : affective ratings of pictures and instruction manual (2005)International affective pictu…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Sympathy and Empathy: Emotional Responses to Advertising Dramas (2003)Sympathy and Empathy: Emotion…What is emotion? (2002)What is emotion?Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…The measurement and dimensionality of brand associations (2000)The measurement and dimension…Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Affect Grid: A single-item scale of pleasure and arousal. (1989)Affect Grid: A single-item sc…The startle probe response: A new measure of emotion? (1988)The startle probe response: A…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Excitation transfer in communication-mediated aggressive behavior (1971)Excitation transfer in commun…Cognitive, social, and physiological determinants of emotional state. (1962)Cognitive, social, and physio…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1962Cognitive, social, and physiological determinants of emotional state.6,222 cited
  • 2005International affective picture system (IAPS) : affective ratings of pictures and instruction manual5,307 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1989Affect Grid: A single-item scale of pleasure and arousal.1,951 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 2000The measurement and dimensionality of brand associations1,007 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1971Excitation transfer in communication-mediated aggressive behavior728 cited
  • 2002What is emotion?652 cited
  • 2003Sympathy and Empathy: Emotional Responses to Advertising Dramas

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614 cited
  • 1988The startle probe response: A new measure of emotion?611 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
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