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Meta-Analysis of the Persuasive Effects of Metaphorical vs. Literal Messages
16 references·2 citing·43 second hop
Meta-Analysis of the Persuasive Effects of Metaphorical vs. Literal Messages (2018)Meta-Analysis of the Persuasive Effects o…When Do Natural Language Metaphors Influence Reasoning? A Follow-Up Study to Thibodeau and Boroditsky (2013) (2014)When Do Natural Language Meta…Fueling the Fire: Violent Metaphors, Trait Aggression, and Support for Political Violence (2014)Fueling the Fire: Violent Met…Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition (2013)Missing Ingredients in Metaph…The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries (2010)The impact of perceived compl…Evidence That Self-Relevant Motives and Metaphoric Framing Interact to Influence Political and Social Attitudes (2009)Evidence That Self-Relevant M…Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric? (2007)Visual Metaphor in Advertisin…INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005)INDIRECT PERSUASION IN ADVERT…Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising (2003)Visual and Verbal Rhetorical …Metaphors We Live By (2003)Metaphors We Live ByThe Persuasive Effects of Metaphor: A Meta-Analysis (2002)The Persuasive Effects of Met…Combinatory and Separative Effects of Rhetorical Figures on Consumers’ Effort and Focus in Ad Processing (2002)Combinatory and Separative Ef…Trim and Fill: A Simple Funnel‐Plot–Based Method of Testing and Adjusting for Publication Bias in Meta‐Analysis (2000)Trim and Fill: A Simple Funne…Operating Characteristics of a Rank Correlation Test for Publication Bias (1994)Operating Characteristics of …Metaphors and Methodologies: Living Beyond the Systems Machine (1993)Metaphors and Methodologies: …The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Structure‐Mapping: A Theoretical Framework for Analogy* (1983)Structure‐Mapping: A Theoreti…Principles of Effective Message Design: A Review and Model of Content and Format Features (2023)Principles of Effective Messa…Fighting Fire or Fighting War: Examining the Framing Effects of COVID-19 Metaphors (2023)Fighting Fire or Fighting War…Foundations of Behavioral Research (1974)Review of Psychometric theory (2nd ed.). 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References

  • 2003Metaphors We Live By25,220 cited
  • 1994Operating Characteristics of a Rank Correlation Test for Publication Bias16,951 cited
  • 2000Trim and Fill: A Simple Funnel‐Plot–Based Method of Testing and Adjusting for Publication Bias in Meta‐Analysis14,088 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1983Structure‐Mapping: A Theoretical Framework for Analogy*5,058 cited
  • 2005INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words423 cited
  • 2002The Persuasive Effects of Metaphor: A Meta-Analysis361 cited
  • 1993Metaphors and Methodologies: Living Beyond the Systems Machine255 cited
  • 2003Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising253 cited
  • 2007Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?218 cited
  • 2014Fueling the Fire: Violent Metaphors, Trait Aggression, and Support for Political Violence215 cited
  • 2009Evidence That Self-Relevant Motives and Metaphoric Framing Interact to Influence Political and Social Attitudes174 cited
  • 2013Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition167 cited
  • 2002Combinatory and Separative Effects of Rhetorical Figures on Consumers’ Effort and Focus in Ad Processing

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161 cited
  • 2014When Do Natural Language Metaphors Influence Reasoning? A Follow-Up Study to Thibodeau and Boroditsky (2013)156 cited
  • 2010The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries136 cited
  • Cited by

    • 2023Fighting Fire or Fighting War: Examining the Framing Effects of COVID-19 Metaphors10 cited
    • 2023Principles of Effective Message Design: A Review and Model of Content and Format Features10 cited