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Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
16 references·10 citing·35 second hop
Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers (2018)Advertisements on Facebook: Identifying t…Principles and Practice of Structural Equation Modeling (2012)Principles and Practice of St…Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Acceptance and Use o…Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Common Method Variance in IS …The Theory of Planned Behaviour (2004)The Theory of Planned Behavio…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Social Foundations of Thought and Action (2002)Social Foundations of Thought…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Toward A Hierarchical Model of Intrinsic and Extrinsic Motivation (1997)Toward A Hierarchical Model o…The theory of planned behavior (1991)The theory of planned behaviorAssessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Social Behavior as Exchange (1958)Social Behavior as ExchangeCoefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…A Structural Path Analysis Bangladeshi SMEs’ Sustainability through Social Media Marketing (2024)A Structural Path Analysis Ba…Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking (2023)Advertising value and privacy…Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator (2022)Determinants of SME’s Social …The Acceptance Technology Model for Adoption of Social Media Marketing in Jabodetabek (2021)The Acceptance Technology Mod…The Effect of Ad Content and Ad Lengthon Consumer Response towards Online Video Advertisement (2020)The Effect of Ad Content and …Emotional Intensity-based Success Prediction Model for Crowdfunded Campaigns (2020)Emotional Intensity-based Suc…Perceived helpfulness of eWOM: Emotions, fairness and rationality (2019)Perceived helpfulness of eWOM…Examining gender differences in people’s information-sharing decisions on social networking sites (2019)Examining gender differences …User engagement for mobile payment service providers – introducing the social media engagement model (2018)User engagement for mobile pa…Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits (2018)Exploring the effects of extr…The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. 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Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead (2016)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Environmental factors associated with adults' participation in physical activity A review (2002)Why should i share? examining social capital and knowledge contribution in electronic networks of practice (2005)Prejudice Reduction: What Works? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991The theory of planned behavior90,729 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 2012Principles and Practice of Structural Equation Modeling38,893 cited
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  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology115,720 cited
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  • 1968Attitudinal effects of mere exposure.6,730 cited
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  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2006Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research3,226 cited

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  • 1997Toward A Hierarchical Model of Intrinsic and Extrinsic Motivation3,197 cited
  • Cited by

    • 2019Examining gender differences in people’s information-sharing decisions on social networking sites165 cited
    • 2019Perceived helpfulness of eWOM: Emotions, fairness and rationality149 cited
    • 2018Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits147 cited
    • 2018User engagement for mobile payment service providers – introducing the social media engagement model141 cited
    • 2022Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator138 cited
    • 2020Emotional Intensity-based Success Prediction Model for Crowdfunded Campaigns21 cited
    • 2024A Structural Path Analysis Bangladeshi SMEs’ Sustainability through Social Media Marketing20 cited
    • 2021The Acceptance Technology Model for Adoption of Social Media Marketing in Jabodetabek15 cited
    • 2023Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking13 cited
    • 2020The Effect of Ad Content and Ad Lengthon Consumer Response towards Online Video Advertisement13 cited