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When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes
16 references·1 citing·49 second hop
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The role of CSR skepticism (2013)When consumers doubt, Watch o…The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)The Impact of Corporate Socia…The competitive advantage of corporate philanthropy (2013)The competitive advantage of …A Holistic Perspective on Corporate Sustainability Drivers (2013)A Holistic Perspective on Cor…Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…Corporate social responsibility communication: stakeholder information, response and involvement strategies (2006)Corporate social responsibili…Beyond high tech: early adopters of open innovation in other industries (2006)Beyond high tech: early adopt…The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)The Effect of Corporate Socia…Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004)Doing Better at Doing Good: W…Co‐creating unique value with customers (2004)Co‐creating unique value with…When Is Honesty the Best Policy? 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International evidence (2018)Firms and social responsibility: A review of ESG and CSR research in corporate finance (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk (2000)The measurement and dimensionality of brand associations (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)Adult attachment, working models, and relationship quality in dating couples. (1990)Attachment styles among young adults: A test of a four-category model. (1991)Interdependence, Interaction, and Relationships (2002)Prosocial Behavior: Multilevel Perspectives (2004)Awe, the small self, and prosocial behavior. 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References

  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 2013The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness2,531 cited
  • 2004Co‐creating unique value with customers2,463 cited
  • 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives2,319 cited
  • 2006Beyond high tech: early adopters of open innovation in other industries2,012 cited
  • 2013The competitive advantage of corporate philanthropy1,817 cited
  • 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies1,651 cited
  • 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,590 cited
  • 1997Development of prosocial, individualistic, and competitive orientations: Theory and preliminary evidence.1,209 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism1,000 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited
  • 2013When consumers doubt, Watch out! The role of CSR skepticism896 cited
  • 2013

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A Holistic Perspective on Corporate Sustainability Drivers
880 cited
  • 1989The Roots of Prosocial Behavior in Children814 cited
  • 2015A Meta-Analytic Review of Corporate Social Responsibility and Corporate Financial Performance694 cited
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    • 2020Firm-Determined or Consumer-Determined Corporate Social Responsibility (CSR)? Examining the Effects of Choice-of-Cause in Cause-Related Marketing31 cited