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Who is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements
16 references·1 citing·40 second hop
Who is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements (2018)Who is the Celebrity Endorser? A Content …Advances in Consumer Research (2025)Advances in Consumer ResearchEuropean Journal of Business and Management (2017)European Journal of Business …Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …The Effect of Celebrity Endorsement on Consumer Purchase Intention: The Mediating Role of Brand Loyalty (2020)The Effect of Celebrity Endor…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. 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(2012)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Instafamous and social media influencer marketing (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Glass Breaking, Strategy Making, and Value Creating: Meta-Analytic Outcomes of Women as CEOs and TMT members (2016)Flexibility and Resilience in Corporate Decision Making: A New Sustainability-Based Risk Management System in Uncertain Times (2021)Effect of Occupational Transfers on Employee Engagement in Private Universities in Western Kenya By IJISRT (2024)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2017European Journal of Business and Management2,838 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
  • 1983

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Effectiveness of Celebrity Endorsers
682 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
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    • 2020The Effect of Celebrity Endorsement on Consumer Purchase Intention: The Mediating Role of Brand Loyalty11 cited