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Implicit and explicit preferences for brand name sounds · Study

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ArticleImplicit and explicit preferences for brand name sounds

Ruth Pogacar2018

Article2018

Implicit and explicit preferences for brand name sounds

Ruth Pogacar · Michal Kouril · Thomas P. Carpenter · James J. Kellaris

23 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1998Measuring individual differences in implicit cognition: The implicit association test.1998Measuring individual differences in implicit cognition: The implicit association test.2003Understanding and using the Implicit Association Test: I. An improved scoring algorithm.1990Consumer Evaluations of Brand Extensions 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior 2008Coefficients Alpha, Beta, Omega, and the glb: Comments on Sijtsma 1995The frequency code underlies the sound-symbolic use of voice pitch 2000Creating Brand Names With Meaning: The Use of Sound Symbolism

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2022Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding

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Details

Year2018

Typearticle

Published2018-05-10

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations23

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11002-018-9456-7

openalex_workW2801035336

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