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Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement
16 references·1 citing·36 second hop
Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement (2018)Storytelling in the context of destinatio…The Experience Economy (2012)The Experience EconomyQualitative Research from Start to Finish (2010)Qualitative Research from Sta…Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development (2006)Demonstrating Rigor Using The…The SAGE handbook of qualitative research (2005)The SAGE handbook of qualitat…The Interview: From Neutral Stance to Political Involvement. (2005)The Interview: From Neutral S…Transforming Qualitative Information: Thematic Analysis and Code Development (1998)Transforming Qualitative Info…Qualitative inquiry and research design: choosing among five traditions. (1998)Qualitative inquiry and resea…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (1993)Marketing Places: Attracting …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Applications of case study research (1993)Applications of case study re…The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm (1991)The Storytelling Organization…Qualitative research and evaluation methods (1980)Qualitative research and eval…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…No Story Without a Storyteller: The Impact of the Storyteller as a Narrative Element in Online Destination Marketing (2021)No Story Without a Storytelle…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)Basics of Qualitative Research (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Grounded theory, ethnography and phenomenology (2005)The Discovery of Grounded Theory (2017)The Interpretation of Cultures (2017)What Is Qualitative Research? An Overview and Guidelines (2024)The phenomenology of the social world (1967)Qualitative research & evaluation methods (2002)Developing and Using a Codebook for the Analysis of Interview Data: An Example from a Professional Development Research Project (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)How Many Interviews Are Enough? (2005)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Introduction to Case Study (1997)Social Capital: A Missing Link to Disaster Recovery (2004)Using Numbers in Qualitative Research (2010)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)The Circular Economy – A new sustainability paradigm? (2016)Qualitative Research Designs (2007)Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research (2008)The Space Between: On Being an Insider-Outsider in Qualitative Research (2009)Qualitative content analysis: theoretical foundation, basic procedures and software solution (2014)Theme development in qualitative content analysis and thematic analysis (2016)Thematic analysis of qualitative research data: Is it as easy as it sounds? (2018)
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1,556 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
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    • 2021No Story Without a Storyteller: The Impact of the Storyteller as a Narrative Element in Online Destination Marketing121 cited