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EFFECTS OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON THE BUYING DECISION OF CITY CAR PRODUCT
16 references·0 citing·50 second hop
EFFECTS OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON THE BUYING DECISION OF CITY CAR PRODUCT (2018)EFFECTS OF PRODUCT QUALITY, PRICE, AND BR…Role of packaging in consumer buying behavior (2019)Role of packaging in consumer…Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa (2016)Brand communication, brand im…The influence of visual packaging design on perceived food product quality, value, and brand preference (2013)The influence of visual packa…The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise (2013)The influence of perceived pr…The role of product brand image and online store image on perceived risks and online purchase intentions for apparel (2012)The role of product brand ima…The moderating effect of customer perceived value on online shopping behaviour (2011)The moderating effect of cust…The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands (2011)The Effects of Brand Communic…Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time (2011)Relationships among Brand Ide…Perceived value: a critical examination of definitions, concepts and measures for the service industry (2011)Perceived value: a critical e…Packaging design: creating competitive advantage with product packaging (2009)Packaging design: creating co…Environmental strategies and green product development: an overview on sustainability‐driven companies (2009)Environmental strategies and …The effect of perceived product characteristics on private brand purchases (2008)The effect of perceived produ…Measuring customer value and satisfaction in services transactions, scale development, validation and cross‐cultural comparison (2007)Measuring customer value and …Measuring Customer-Perceived Value in Business Markets (2001)Measuring Customer-Perceived …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Understanding Relationship Marketing Outcomes (2002)Customer repurchase intention (2003)The importance of packaging attributes: a conjoint analysis approach (2007)“Packaging logistics”: promoting sustainable efficiency in supply chains (2014)The role of packaging within marketing and value creation (2016)Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe (2017)Information and Consumer Behavior (1970)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Assessing Construct Validity in Organizational Research (1991)The relationships among perceived quality, perceived risk and perceived product value (2004)Relationship Value in Business Markets: The Construct and Its Dimensions (2005)Role of social media in retail network operations and marketing to enhance customer satisfaction (2017)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns (2013)Re-examining online customer experience to include purchase frequency and perceived risk (2015)To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations (2021)Advances in Consumer Research (2025)Evolving to a New Dominant Logic for Marketing (2003)Making sense of higher education: students as consumers and the value of the university experience (2012)Service quality, perceived value, and citizens’ continuous-use intention regarding e-government: Empirical evidence from China (2019)Theory of games and economic behavior (2019)Theory of consumption values in consumer behaviour research: A review and future research agenda (2021)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)\nThe use of partial least squares path modeling in international marketing (2009)A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price (2016)Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products (2017)Tourist risk perceptions and revisit intention: A critical review of literature (2017)Can Package Size Accelerate Usage Volume? (1996)Packaging communication: attentional effects of product imagery (2001)Theory Building From Cases: Opportunities And Challenges (2007)Predictive packaging design: Tasting shapes, typefaces, names, and sounds (2013)Communicating packaging eco-friendliness (2015)Consumer attitudes towards biobased packaging – A cross-cultural comparative study (2018)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam (2018)Customers’ intention to adopt smart lockers in last-mile delivery service: A multi-theory perspective (2021)A Natural-Resource-Based View of the Firm (1995)A Natural-Resource-Based View of the Firm (1995)Making connections: a review of supply chain management and sustainability literature (2012)A comparative literature analysis of definitions for green and sustainable supply chain management (2013)A literature review on green supply chain management: Trends and future challenges (2018)Content Analysis: An Introduction to Its Methodology (2019)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 2009Environmental strategies and green product development: an overview on sustainability‐driven companies590 cited
  • 2001Measuring Customer-Perceived Value in Business Markets579 cited
  • 2011Perceived value: a critical examination of definitions, concepts and measures for the service industry467 cited
  • 2011The moderating effect of customer perceived value on online shopping behaviour398 cited
  • 2012The role of product brand image and online store image on perceived risks and online purchase intentions for apparel359 cited
  • 2009Packaging design: creating competitive advantage with product packaging280 cited
  • 2013The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise261 cited
  • 2013The influence of visual packaging design on perceived food product quality, value, and brand preference252 cited
  • 2016Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa221 cited
  • 2011The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands218 cited
  • 2011Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time

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128 cited
  • 2008The effect of perceived product characteristics on private brand purchases85 cited
  • 2019Role of packaging in consumer buying behavior81 cited
  • 2007Measuring customer value and satisfaction in services transactions, scale development, validation and cross‐cultural comparison71 cited
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