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Modelling brand loyalty in the Nigerian telecommunications industry
13 references·7 citing·49 second hop
Modelling brand loyalty in the Nigerian telecommunications industry (2018)Modelling brand loyalty in the Nigerian t…International Review of Management and Business Research (2021)International Review of Manag…Journal of Economics and Sustainable Development (2019)Journal of Economics and Sust…International Journal of Business and Social Science (2018)International Journal of Busi…International Business Management (2018)International Business Manage…European Journal of Business and Management (2017)European Journal of Business …Building Patient Loyalty in Healthcare Services (2015)Building Patient Loyalty in H…Is Customer Satisfaction an Indicator of Customer Loyalty? (2012)Is Customer Satisfaction an I…Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective (2010)Resistance to Brand Switching…Effect of product usage, satisfaction and involvement on brand switching behaviour (2004)Effect of product usage, sati…Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)Customer Value, Satisfaction,…Building and sustaining profitable customer loyalty for the 21st century (2004)Building and sustaining profi…The relationship between customer loyalty and customer satisfaction (2001)The relationship between cust…Consumers' Trust in a Brand and the Link to Brand Loyalty (1999)Consumers' Trust in a Brand a…Impact of 3G and 4G Technology Performance on Customer Satisfaction in the Telecommunication Industry (2023)Impact of 3G and 4G Technolog…The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail (2022)The impact of reusable tablew…Studying Service SME Adoption of Mobile Marketing Technology (MMT) via Technology-Organization-Environment Framework (2021)Studying Service SME Adoption…How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness (2021)How perceptions of relationsh…The Effect of Celebrity Endorsement on Consumer Purchase Intention: The Mediating Role of Brand Loyalty (2020)The Effect of Celebrity Endor…Cassava attractiveness in Nigeria: a policy improvement approach (2020)Cassava attractiveness in Nig…Inventory Management and Organisational Efficiency (2019)Inventory Management and Orga…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005)Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)Understanding Attitudes and Predicting Social Behavior (1980)On the Evaluation of Structural Equation Models (1988)Relationship quality as a predictor of B2B customer loyalty (2006)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Service management and marketing: managing the moments of truth in service competition (1990)Zero defections: quality comes to services. (1990)Customer Loyalty in E-Commerce (2002)Does Food Quality Really Matter in Restaurants? Its Impact On Customer Satisfaction and Behavioral Intentions (2007)The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry (2009)The Psychology of Attitudes (1997)Whence Consumer Loyalty? 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The Case of Gauteng Province of South Africa (2014)An Overview of Technological Innovation on SME Survival: A Conceptual Paper (2016)What Drives Experiential Loyalty Toward Smart Restaurants? The Case Study of KFC in Beijing (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Refinement and reassessment of the SERVQUAL scale. (1991)Knowledge management and business performance: Does innovation matter? 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References

  • 2018International Journal of Business and Social Science4,284 cited
  • 2017European Journal of Business and Management2,838 cited
  • 2004Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context1,829 cited
  • 2019Journal of Economics and Sustainable Development1,705 cited
  • 2001The relationship between customer loyalty and customer satisfaction1,290 cited
  • 2004Building and sustaining profitable customer loyalty for the 21st century760 cited
  • 1999Consumers' Trust in a Brand and the Link to Brand Loyalty679 cited
  • 2010Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective536 cited
  • 2021International Review of Management and Business Research405 cited
  • 2012Is Customer Satisfaction an Indicator of Customer Loyalty?124 cited
  • 2004Effect of product usage, satisfaction and involvement on brand switching behaviour89 cited
  • 2018International Business Management85 cited
  • 2015Building Patient Loyalty in Healthcare Services58 cited

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  • 2021How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness35 cited

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  • 2023Impact of 3G and 4G Technology Performance on Customer Satisfaction in the Telecommunication Industry26 cited
  • 2020Cassava attractiveness in Nigeria: a policy improvement approach21 cited
  • 2019Inventory Management and Organisational Efficiency20 cited
  • 2020The Effect of Celebrity Endorsement on Consumer Purchase Intention: The Mediating Role of Brand Loyalty11 cited
  • 2022The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail10 cited
  • 2021Studying Service SME Adoption of Mobile Marketing Technology (MMT) via Technology-Organization-Environment Framework9 cited