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How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers
16 references·0 citing·51 second hop
How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers (2018)How associations between products and num…The Sources and Consequences of the Fluent Processing of Numbers (2011)The Sources and Consequences …What's in a name? (2010)What's in a name?Quantitative Analysis of Culture Using Millions of Digitized Books (2010)Quantitative Analysis of Cult…The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences (2009)The Ease-of-Computation Effec…Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model (2006)Effects of Prototype and Exem…On Round Numbers: Pragmatic Aspects of Numerical Expressions (2001)On Round Numbers: Pragmatic A…Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects (1997)Patterns of Rightmost Digits …An Empirical Analysis of Price Endings with Scanner Data (1997)An Empirical Analysis of Pric…The Attribution and Discounting of Perceptual Fluency: Preliminary Tests of a Perceptual Fluency/Attributional Model of the Mere Exposure Effect (1994)The Attribution and Discounti…How does the congruity of brand names affect evaluations of brand name extensions? (1994)How does the congruity of bra…The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names (1993)The Winning Number: Consumer …Cross-linguistic regularities in the frequency of number words (1992)Cross-linguistic regularities…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement (1985)Consumer Involvement Profiles…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…The psychology of interpersonal relations. 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References

  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2010Quantitative Analysis of Culture Using Millions of Digitized Books3,081 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992Cross-linguistic regularities in the frequency of number words524 cited
  • 1994The Attribution and Discounting of Perceptual Fluency: Preliminary Tests of a Perceptual Fluency/Attributional Model of the Mere Exposure Effect428 cited
  • 1997Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects304 cited
  • 1997An Empirical Analysis of Price Endings with Scanner Data290 cited
  • 1985Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement282 cited
  • 1994How does the congruity of brand names affect evaluations of brand name extensions?247 cited
  • 2010What's in a name?142 cited
  • 2001On Round Numbers: Pragmatic Aspects of Numerical Expressions138 cited
  • 2009The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences113 cited
  • 1993The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names103 cited

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  • 2006Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model102 cited
  • 2011The Sources and Consequences of the Fluent Processing of Numbers85 cited
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