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Effects of mobile advertisement and advertisement involvement on purchase intention in tourism industry
16 references·0 citing·52 second hopsampled
Effects of mobile advertisement and advertisement involvement on purchase intention in tourism industry (2016)Effects of mobile advertisement and adver…What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? (2013)What Works Best When Combinin…The integrated mobile advertising model: The effects of technology- and emotion-based evaluations (2012)The integrated mobile adverti…Innovative mobile marketing via smartphones (2012)Innovative mobile marketing v…Exploring convenience in mobile commerce: Moderating effects of gender (2012)Exploring convenience in mobi…The Effectiveness of Branded Mobile Phone Apps (2011)The Effectiveness of Branded …Personalized mobile advertising: Its key attributes, trends, and social impact (2011)Personalized mobile advertisi…Investigating customer adoption behaviours in Mobile Financial Services (2011)Investigating customer adopti…Determinants of adoption of Mobile Healthcare Service (2011)Determinants of adoption of M…Apparel product attributes, web browsing, and e-impulse buying on shopping websites (2011)Apparel product attributes, w…A selection model for auditing software (2011)A selection model for auditin…Technology readiness and segmentation profile of matureconsumers (2010)Technology readiness and segm…Emotional advertising: Revisiting the role of product category (2010)Emotional advertising: Revisi…Consumer attitudes toward mobile advertising (2010)Consumer attitudes toward mob…The importance of product involvement for predicting advertising effectiveness among young people (2009)The importance of product inv…Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising (2009)Perception of Interactivity: …Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising (2009)Comparison of the Paths From …The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Consumer attitudes towards mobile marketing in the smart phone era (2013)Have you chosen your request? Analysis of online food delivery companies in Brazil (2017)Diffusion of Innovations 1 (2019)Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications (2019)An Experimental Application of the DELPHI Method to the Use of Experts (1963)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)How smartphone advertising influences consumers' purchase intention (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions (2017)Investigating the impact of social media advertising features on customer purchase intention (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A meta-analysis of mobile commerce adoption and the moderating effect of culture (2012)Mobile banking adoption: A literature review (2014)Adoption Intention of Fintech Services for Bank Users: An Empirical Examination with an Extended Technology Acceptance Model (2019)Review of Psychometric theory (2nd ed.). (1979)Measuring the Involvement Construct (1985)Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)Revisiting the Effectiveness of Base Crisis Response Strategies in Comparison of Reputation Management Crisis Responses (2013)Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying (2019)Communication and Persuasion (1986)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)Exploring the influential factors of continuance intention to use mobile Apps: Extending the expectation confirmation model (2018)The Impact of Digital Transformation on the Retailing Value Chain (2018)Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow (2021)Exploring the factors associated with Web site success in the context of electronic commerce (2000)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective (2019)On the Evaluation of Structural Equation Models (1988)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic shopping motivations (2003)The influence of online store beliefs on consumer online impulse buying: A model and empirical application (2011)The state of online impulse-buying research: A literature analysis (2016)Shopping in the digital world: Examining customer engagement through augmented reality mobile applications (2019)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Mood and judgment: The affect infusion model (AIM). (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)What makes crisis response strategies work? The impact of crisis involvement and message framing (2012)A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising (2017)The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)User Acceptance of Information Technology: Toward A Unified View1 (2003)Antecedents of the adoption of the new mobile payment systems: The moderating effect of age (2014)What makes users willing or hesitant to use Fintech?: the moderating effect of user type (2018)Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing (2019)
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References

  • 2011Apparel product attributes, web browsing, and e-impulse buying on shopping websites554 cited
  • 2011The Effectiveness of Branded Mobile Phone Apps496 cited
  • 2012Innovative mobile marketing via smartphones291 cited
  • 2012Exploring convenience in mobile commerce: Moderating effects of gender244 cited
  • 2012The integrated mobile advertising model: The effects of technology- and emotion-based evaluations210 cited
  • 2011Personalized mobile advertising: Its key attributes, trends, and social impact159 cited
  • 2010Emotional advertising: Revisiting the role of product category147 cited
  • 2009Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising122 cited
  • 2009Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising107 cited
  • 2011Investigating customer adoption behaviours in Mobile Financial Services74 cited
  • 2009The importance of product involvement for predicting advertising effectiveness among young people67 cited
  • 2011Determinants of adoption of Mobile Healthcare Service58 cited
  • 2011A selection model for auditing software42 cited
  • 2010Technology readiness and segmentation profile of matureconsumers30 cited

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2013
What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?
28 cited
  • 2010Consumer attitudes toward mobile advertising23 cited
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