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Packaging as a brand communication vehicle

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References

1984Case Study Research: Design and Methods81,948 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
2000Brands and brand equity: definition and management725 cited
2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
2000The verbal and visual components of package design395 cited
1987Product Shape as a Design Innovation Strategy232 cited
2001Measuring consumer quality judgements103 cited

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2015EMPIRICAL STUDY OF PACKAGING AND ITS EFFECT ON CONSUMER PURCHASEDECISION IN A FOOD AND BEVERAGES FIRM15 cited

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