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Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management
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Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management (2018)Marketing as a Risk Management Mechanism …Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Impact of Online Consumer Rev…A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)A trust-based consumer decisi…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Regret Theory: An Alternative…Toward a positive theory of consumer choice (1980)Toward a positive theory of c…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…Information and Consumer Behavior (1970)Information and Consumer Beha…The Economics of Information (1961)The Economics of InformationA Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Judgment under Uncertainty: Heuristics and Biases (1974)Prospect theory: An analysis of decision under risk (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Construal-level theory of psychological distance. (2010)Le Comportement de l'Homme Rationnel devant le Risque: Critique des Postulats et Axiomes de l'Ecole Americaine (1953)The Framing of Decisions and the Psychology of Choice (1981)Advances in prospect theory: Cumulative representation of uncertainty (1992)Individual differences in reasoning: Implications for the rationality debate? (2000)Risk as feelings. (2001)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Are Investors Reluctant to Realize Their Losses? (1998)A perspective on judgment and choice: Mapping bounded rationality. (2003)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1980Toward a positive theory of consumer choice5,574 cited
  • 1961The Economics of Information5,253 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1982Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty4,041 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2007A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents3,609 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale

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2,991 cited
  • 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2,366 cited
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