Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

16 references·16 citing·41 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1960The Norm of Reciprocity: A Preliminary Statement11,995 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
2006Corporate Social Responsibility: Strategic Implications*3,155 cited
2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
2001The myth of the ethical consumer – do ethics matter in purchase behaviour?1,653 cited
1998Customer loyalty and complex services1,271 cited
1999Corporate Citizenship: Cultural Antecedents and Business Benefits1,229 cited
1998Managing Corporate Image and Corporate Reputation1,093 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1995

STAKEHOLDER MISMATCHING: A THEORETICAL PROBLEM IN EMPIRICAL RESEARCH ON CORPORATE SOCIAL PERFORMANCE

1,069 cited

2009The Role of Customer Gratitude in Relationship Marketing912 cited

Cited by

2022Practical solutions for circular business models in the fashion industry129 cited
2022Does Generation Z value and reward corporate social responsibility practices?80 cited
2022Should I Stay or Should I Go? Explaining the Turnover Intentions with Corporate Social Responsibility (CSR), Organizational Identification and Organizational Commitment67 cited
2020The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia65 cited
2020Exploration of patriotic brand image: its antecedents and impacts on purchase intentions63 cited
2022The Relationships of Corporate Sustainability, Customer Loyalty, and Word of Mouth: The Mediating Role of Corporate Image and Customer Satisfaction59 cited
2022When Brand Image, Perceived Price, and Perceived Quality Interplay in Predicting Purchase Intention: Developing a Rhombus Model48 cited
2020The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation46 cited
2021The effects of corporate governance on the customer’s recommendations: a study of the banking sector at the time of COVID-1941 cited
2022Sustainable behaviour of B Corps fashion companies during Covid-19: A quantitative economic analysis39 cited
2021Effects of Service Justice, Quality, Social Influence and Corporate Image on Service Satisfaction and Customer Loyalty: Moderating Effect of Bank Ownership32 cited
2020Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country30 cited
2024Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry25 cited
2019You Shall (Not) Fear21 cited
2022Does perceived corporate citizenship affect on purchasing intention during the COVID-19 pandemic? Across the mediation impact of brand trust and consumer–brand relationship21 cited
2022Impact of perceived corporate citizenship on purchase intention: across the fear of COVID-19 during the COVID-19 pandemic19 cited