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Brand gender-bending
16 references·4 citing·45 second hop
Brand gender-bending (2018)Brand gender-bendingThe consumer psychology of brands (2011)The consumer psychology of br…Gender Dimensions of Brand Personality (2009)Gender Dimensions of Brand Pe…The New Strategic Brand Management (2004)The New Strategic Brand Manag…Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions (2003)Reciprocal Spillover Effects:…The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective (2001)The Acquisition and Utilizati…The Brand Relationship Spectrum (2000)The Brand Relationship Spectr…Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Creating Brand Names With Mea…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions (1994)The Effect of Brand Portfolio…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Consumer Research and Semioti…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The measurement of psychological androgyny. (1974)The measurement of psychologi…Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex (2021)Understanding the ties betwee…Can dissimilarity in product category be an opportunity for cross-gender brand extension? (2021)Can dissimilarity in product …Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands (2020)Stay close but not too close:…Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects (2020)Bridging the gap between bran…The Presentation of Self in Everyday Life. (1956)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Metaphors We Live By (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Interpretation of Cultures (2017)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The Strength of Weak Ties (1973)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Network Paradigm in Organizational Research: A Review and Typology (2003)Research on Innovation: A Review and Agenda for Marketing Science (2006)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Schema Congruity as a Basis for Product Evaluation (1989)Consumer Evaluations of Brand Extensions (1990)The Importance of the Brand in Brand Extension (1994)Brands and brand equity: definition and management (2000)Achieving Marketing Objectives through Social Sponsorships (2006)Review of Child Development Research (1965)Gender schema theory: A cognitive account of sex typing. (1981)Sexing the body: gender politics and the construction of sexuality (2000)Are leader stereotypes masculine? A meta-analysis of three research paradigms. (2011)Family: Socialization and Interaction Process (2014)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer value: The next source for competitive advantage (1997)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)A new measure of brand personality (2009)The specificity of luxury management: Turning marketing upside down (2009)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1974The measurement of psychological androgyny.8,519 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 2001The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective1,031 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 1986Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance751 cited
  • 2004The New Strategic Brand Management707 cited
  • 2009Gender Dimensions of Brand Personality590 cited
  • 2011The consumer psychology of brands544 cited
  • 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions474 cited
  • 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
  • 2000The Brand Relationship Spectrum445 cited

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2003
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
417 cited

Cited by

  • 2020Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects33 cited
  • 2021Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex20 cited
  • 2021Can dissimilarity in product category be an opportunity for cross-gender brand extension?16 cited
  • 2020Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands15 cited