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An Unconscious Drive to Help Others? Using the Implicit Association Test to Measure Prosocial Motivation

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References

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2008Does intrinsic motivation fuel the prosocial fire? Motivational synergy in predicting persistence, performance, and productivity.1,850 cited
1995Variability in automatic activation as an unobtrusive measure of racial attitudes: A bona fide pipeline?1,792 cited
1913The Interpretation of Dreams.

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1,325 cited

1992Development of concern for others.1,309 cited

1999Galloping Elephants: Developing Elements of a Theory of Effective Government Organizations1,184 cited

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