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Avaliação do efeito país de origem para vinhos brasileiros: um estudo experimental aplicando a ferramenta eletroencefalografia (EEG)
16 references·0 citing·51 second hop
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(1983)동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997) (1999)Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands? (2005)Convenience samples of college students and research reproducibility (2013)Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective (2015)What is ‘neuromarketing’? 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(1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Country image and consumer-based brand equity: relationships and implications for international marketing (2007)Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2015)A model of perceived image, memorable tourism experiences and revisit intention (2017)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Reinterpreting the empathy-altruism relationship: When one into one equals oneness. (1997)Differentiating autonomy from individualism and independence: A self-determination theory perspective on internalization of cultural orientations and well-being. (2003)Does culture influence what and how we think? Effects of priming individualism and collectivism. (2008)The Interpretation of Cultures (2017)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)On the Evaluation of Structural Equation Models (1988)Structural Equations with Latent Variables (1989)Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Measuring a multi-dimensional construct: Country image (1993)Customer Evaluation of Products in a Global Market (1994)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Measurement of Destination Image: An Empirical Assessment (1993)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Cooperation and Punishment in Public Goods Experiments (2000)Demand Effects in Survey Experiments: An Empirical Assessment (2017)Measuring and Bounding Experimenter Demand (2018)Searching for the backfire effect: Measurement and design considerations. (2020)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Consumer perceived risk: conceptualisations and models (1999)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)
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References

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  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 2011Experimental methods: Between-subject and within-subject design1,465 cited
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  • 2006Consumer ethnocentrism: an integrative review of its antecedents and consequences599 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 1965Product Bias in the Central American Common Market560 cited
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Cultural Variations in Country of Origin Effects
541 cited
  • 2002Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods532 cited
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