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Avaliação do efeito país de origem para vinhos brasileiros: um estudo experimental aplicando a ferramenta eletroencefalografia (EEG)
16 references·0 citing·53 second hopsampled
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References

  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE3,046 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 2011Experimental methods: Between-subject and within-subject design1,663 cited
  • 1996The psychological measurement of cultural syndromes.1,504 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,192 cited
  • 2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach818 cited
  • 2008Advancing the country image construct750 cited
  • 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective731 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior706 cited
  • 2005The influence of country image structure on consumer evaluations of foreign products671 cited
  • 2010Us against them: ethnocentric foundations of American opinion637 cited
  • 2012Branding the brain: A critical review and outlook628 cited
  • 2006Consumer ethnocentrism: an integrative review of its antecedents and consequences599 cited
  • 1965Product Bias in the Central American Common Market560 cited
  • 2000

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Cultural Variations in Country of Origin Effects
549 cited
  • 2002Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods544 cited
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