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Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

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References

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1984Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis16,773 cited
2010Signaling Theory: A Review and Assessment6,720 cited
1997A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY.4,813 cited
2001Is the Resource-Based "View" a Useful Perspective for Strategic Management Research?4,459 cited
1991Managing Brand Equity3,818 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
1998Brand Equity as a Signaling Phenomenon1,968 cited
2003Good Day Sunshine: Stock Returns and the Weather1,742 cited
1994Financial Distress and Corporate Performance1,660 cited
2001Pitfalls and protocols in DEA1,623 cited
2008Data envelopment analysis (DEA) – Thirty years on1,603 cited
1993

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The Measurement and Determinants of Brand Equity: A Financial Approach

1,502 cited

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