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Perceptions of Integrated Experiential Learning of Graduate Marketing Students
16 references·1 citing·41 second hop
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References

  • 1983Experiential Learning : Experience as the Source of Learning and Development33,193 cited
  • 2011Exploratory Factor Analysis1,405 cited
  • 2012Exploratory Factor Analysis289 cited
  • 2012Does Service-Learning Increase Student Learning?: A Meta-Analysis.280 cited
  • 2010Experiential Learning Theory: From Theory To Practice227 cited
  • 2000The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques218 cited
  • 2000Integrating Marketing Courses to Enhance Team-Based Experiential Learning199 cited
  • 2000Experiential Learning Exercises in Services Marketing Courses197 cited
  • 2000A Theoretical and Practical Framework for Service-Learning in Marketing: Kolb’s Experiential Learning Cycle192 cited
  • 2001The Case for Using Live Cases: Shifting the Paradigm in Marketing Education187 cited
  • 2004Achieving Marketing Curriculum Integration: A Live Case Study Approach170 cited
  • 2003Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course108 cited
  • 1978Learning by experience--what, why, how106 cited
  • 1999Experiential Learning and Customer Needs in the Undergraduate Marketing Research Course73 cited
  • 1985

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Client-Sponsored Projects: Bridging the Gap between Theory and Practice
72 cited
  • 2008Experiential and Cooperative Learning: Using a Situation Analysis Project in Principles of Marketing69 cited
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    • 2025Enhancing Student Learning Experience in Wine Tasting: Live Virtual Wine Tours as a Pedagogical Approach0 cited