Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness

16 references·16 citing·52 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
1977Features of similarity.7,414 cited
1997Beyond pleasure and pain.6,770 cited
2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
2000Making a good decision: Value from fit.2,051 cited
1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs1,593 cited
2005Cross-Sector Partnerships to Address Social Issues: Challenges to Theory and Practice1,347 cited
2007Reaping relational rewards from corporate social responsibility: The role of competitive positioning1,295 cited
1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
1998

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Development of a Scale to Measure Consumer Skepticism Toward Advertising

1,033 cited

2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited

Cited by

2023CSR-related consumer scepticism: A review of the literature and future research directions69 cited
2018The role of consumer-cause identification and attitude in the intention to purchase cause-related products57 cited
2021Is bigger better? How the scale effect influences green purchase intention: The case of washing machine53 cited
2022Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives38 cited
2019Does the global vs. local scope matter? Contingencies of cause-related marketing in a developed market37 cited
2020A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention34 cited
2022The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention34 cited
2024Green skepticism: review and research agenda33 cited
2021Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages33 cited
2023Impact of a corporate social responsibility message on consumers' sustainable behaviours and purchase intentions30 cited
2020Capture the hearts to win the minds: cause-related marketing in Egypt27 cited
2020Ethical standards and perceptions of CRM among millennial consumers27 cited
2021“We Go Together”: Understanding social cause-related purchase intentions of young adults23 cited
2021How Spatial Distance and Message Strategy in Cause-Related Marketing Ads Influence Consumers’ Ad Believability and Attitudes20 cited
2023Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach20 cited
2019Familiarity and format: cause-related marketing promotions in international markets19 cited