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Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
16 references·16 citing·42 second hopsampled
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018)Brand experience and consumers’ willingne…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Accounting for common method variance in cross-sectional research designs. (2001)Accounting for common method …Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…The Role of Market Forces in Assuring Contractual Performance (1981)The Role of Market Forces in …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Communication and Persuasion: Psychological Studies of Opinion Change. (1954)Communication and Persuasion:…Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation‐confirmation model (2023)Expectations and beyond: The …Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs) (2023)Building brand engagement in …The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands (2022)The impact of brand equity, s…Masstige scale: An alternative to measure brand equity (2022)Masstige scale: An alternativ…Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors (2022)Delineating the Effects of So…Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce (2022)Big arena, small potatoes: A …When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services (2021)When love matters. Experience…The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions (2021)The Role of Corporate Social …Sustaining brand loyalty: The moderating role of green consumption values (2021)Sustaining brand loyalty: The…Preferred product attributes for sustainable outdoor apparel: A conjoint analysis approach (2021)Preferred product attributes …Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry (2021)Examining the impact of influ…Consumer willingness to pay for bio-based products: Do certifications matter? (2021)Consumer willingness to pay f…Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination (2020)Linking the online destinatio…Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide (2020)Examining Luxury Restaurant D…The impact of source credible online reviews on purchase intention (2019)The impact of source credible…Brand experience and brand attitude: examining a credibility-based mechanism (2019)Brand experience and brand at…Statistical Theories of Mental Test Scores (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)On the Evaluation of Structural Equation Models (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours: A structural equation modelling approach (2012)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Challenging games help students learn: An empirical study on engagement, flow and immersion in game-based learning (2015)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Job Market Signaling (1973)Transaction-Cost Economics: The Governance of Contractual Relations (1979)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Buzz: face-to-face contact and the urban economy (2004)The Impact of Social Structure on Economic Outcomes (2005)Structural Equations with Latent Variables. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001Accounting for common method variance in cross-sectional research designs.8,464 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale

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2,991 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1954Communication and Persuasion: Psychological Studies of Opinion Change.2,039 cited
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