SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Big Data in Marketing Arena. Big Opportunity, Big Challenge, and Research Trends: An Integrated View
16 references·0 citing·36 second hop
Big Data in Marketing Arena. Big Opportunity, Big Challenge, and Research Trends: An Integrated View (2018)Big Data in Marketing Arena. Big Opportun…Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis (2017)Research trends on Big Data i…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Big data analytics in E-commerce: a systematic review and agenda for future research (2016)Big data analytics in E-comme…Yesterday, Today and Tomorrow of Big Data (2015)Yesterday, Today and Tomorrow…The Black Box Society (2015)The Black Box SocietyIs bigger better? The emergence of big data as a tool for international development policy (2014)Is bigger better? The emergen…Big Data: Survey, Technologies, Opportunities, and Challenges (2014)Big Data: Survey, Technologie…Mining big data (2013)Mining big dataMarket Research and the Ethics of Big Data (2013)Market Research and the Ethic…Is “Big Data” creepy? (2013)Is “Big Data” creepy?Competitive Advantage (2013)Competitive AdvantageBig Data: Issues and Challenges Moving Forward (2013)Big Data: Issues and Challeng…Business Intelligence and Analytics: From Big Data to Big Impact (2012)Business Intelligence and Ana…Gartner Says Solving 'Big Data' Challenge Involves More Than Just Managing Volumes of Data (2011)Gartner Says Solving 'Big Dat…Big data: The next frontier for innovation, competition, and productivity (2011)Big data: The next frontier f…Riding the marketing information wave (1993)Riding the marketing informat…Big data: a revolution that will transform how we live, work, and think (2013)Big Data: A Survey (2014)Big data: From beginning to future (2016)Creating value from Social Big Data: Implications for Smart Tourism Destinations (2017)Data Science (2017)Dilemmas in a general theory of planning (1973)The black swan: the impact of the highly improbable (2007)Big data: Issues, challenges, tools and Good practices (2013)Social big data: Recent achievements and new challenges (2015)Promoting novelty, rigor, and style in energy social science: Towards codes of practice for appropriate methods and research design (2018)Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data (2011)CRITICAL QUESTIONS FOR BIG DATA (2012)The Ethics of Big Data: Current and Foreseeable Issues in Biomedical Contexts (2015)Addressing barriers to big data (2017)The Economics of Organization: The Transaction Cost Approach (1981)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Why PLS-SEM is suitable for complex modelling? An empirical illustration in big data analytics quality (2017)Transforming business using digital innovations: the application of AI, blockchain, cloud and data analytics (2020)Personalization in personalized marketing: Trends and ways forward (2022)Conditional logit analysis of qualitative choice behavior (1972)Digital marketing: A framework, review and research agenda (2016)Data-intensive applications, challenges, techniques and technologies: A survey on Big Data (2014)Big Data consumer analytics and the transformation of marketing (2015)Understanding the use of Virtual Reality in Marketing: A text mining-based review (2018)Text Mining in Big Data Analytics (2020)Big data and firm marketing performance: Findings from knowledge-based view (2021)Beyond the hype: Big data concepts, methods, and analytics (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)Algorithms at Work: The New Contested Terrain of Control (2019)When data is capital: Datafication, accumulation, and extraction (2019)What Do Platforms Do? Understanding the Gig Economy (2020)Big Data Framework (2013)An Architecture for Big Data Analytics (2014)Big Data for Modern Industry: Challenges and Trends (2015)
this work references cited by second hop

References

  • 2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
  • 2011Big data: The next frontier for innovation, competition, and productivity5,202 cited
  • 2015The Black Box Society3,781 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2013Big Data: Issues and Challenges Moving Forward956 cited
  • 2016Big data analytics in E-commerce: a systematic review and agenda for future research684 cited
  • 2013Mining big data677 cited
  • 2014Big Data: Survey, Technologies, Opportunities, and Challenges547 cited
  • 2017Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis322 cited
  • 2011Gartner Says Solving 'Big Data' Challenge Involves More Than Just Managing Volumes of Data179 cited
  • 2013Market Research and the Ethics of Big Data169 cited
  • 2013Is “Big Data” creepy?93 cited
  • 2014Is bigger better? The emergence of big data as a tool for international development policy88 cited
  • 2015Yesterday, Today and Tomorrow of Big Data87 cited
  • 2013Competitive Advantage87 cited
  • 1993

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Riding the marketing information wave
86 cited

Cited by

No citing works inside the corpus for this window.