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Stories and metaphors in retail selling
16 references·2 citing·43 second hop
Stories and metaphors in retail selling (2018)Stories and metaphors in retail sellingUnderstanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Sensemaking in Organizations: Taking Stock and Moving Forward (2014)Sensemaking in Organizations:…Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Networked Narratives: Underst…Sensemaking in Organizations: Taking Stock and Moving Forward (2013)Sensemaking in Organizations:…A Framework for Conceptual Contributions in Marketing (2011)A Framework for Conceptual Co…Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: Underst…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Metaphors We Live By (2003)Metaphors We Live ByInvestments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…How mental systems believe. (1991)How mental systems believe.The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Mental Representations: A Dual Coding Approach (1986)Mental Representations: A Dua…Actual Minds, Possible Worlds. (1986)Actual Minds, Possible Worlds.The Principles of Psychology. (1983)The Principles of Psychology.(Re)framing used goods: marketing strategies in second-hand retail (2024)(Re)framing used goods: marke…What becomes sacred to the consumer: Implications for marketers (2022)What becomes sacred to the co…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Psychology of Interpersonal Relations. 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(1991)Origins of the modern mind: three stages in the evolution of culture and cognition (1992)Nine Ways to Reduce Cognitive Load in Multimedia Learning (2003)Qualitative Analysis for Social Scientists (1987)The contemporary theory of metaphor (1993)A Dynamic Theory of Organizational Knowledge Creation (1994)Stories of Experience and Narrative Inquiry (1990)What Is Agency? (1998)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Reading Literary Fiction Improves Theory of Mind (2013)
this work references cited by second hop

References

  • 2003Metaphors We Live By25,220 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1986Actual Minds, Possible Worlds.6,608 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 1986Mental Representations: A Dual Coding Approach5,111 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
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  • 2014Sensemaking in Organizations: Taking Stock and Moving Forward1,758 cited
  • 2011A Framework for Conceptual Contributions in Marketing1,538 cited
  • 1991How mental systems believe.1,523 cited
  • 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities1,486 cited
  • 2010Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities1,282 cited
  • 1983The Principles of Psychology.1,117 cited

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  • 2013Sensemaking in Organizations: Taking Stock and Moving Forward972 cited
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    • 2022What becomes sacred to the consumer: Implications for marketers14 cited
    • 2024(Re)framing used goods: marketing strategies in second-hand retail12 cited