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Art as strategic branding tool for luxury fashion brands
16 references·11 citing·46 second hop
Art as strategic branding tool for luxury fashion brands (2018)Art as strategic branding tool for luxury…Interpreting Qualitative Data (2024)Interpreting Qualitative DataKapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare (2015)Kapferer on Luxury: How Luxur…The artification of luxury: From artisans to artists (2014)The artification of luxury: F…M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions (2014)M(Art)Worlds: Consumer Percep…Consumer Experience and Experiential Marketing: A Critical Review (2013)Consumer Experience and Exper…Sensory marketing: the multi‐sensory brand‐experience concept (2011)Sensory marketing: the multi‐…Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Retail Luxury Strategy: Assem…Flagship stores as a market entry method: the perspective of luxury fashion retailing (2010)Flagship stores as a market e…Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand (2009)Aesthetics and Ephemerality: …Museum Quality: The Rise of the Fashion Exhibition (2008)Museum Quality: The Rise of t…Luxury fashion branding: trends, tactics, techniques (2008)Luxury fashion branding: tren…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Blue ocean strategy : how to create uncontested market space and make the competition irrelevant (2005)Blue ocean strategy : how to …Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…The impact of luxury brands’ NFT fashion on brand attitude and electronic word-of-mouth (2025)The impact of luxury brands’ …Understanding the Value of Street Art for Artists, Consumers, and Brands (2022)Understanding the Value of St…Thirty years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis (2022)Thirty years of product and b…Artification strategies to improve luxury perceptions: the role of adding an artist name (2021)Artification strategies to im…When Fashion Meets Art: The Artification of Luxury Fashion Brands (2020)When Fashion Meets Art: The A…When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos (2020)When brands take a stand: the…Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements (2020)Understanding Chinese consume…Trussardi Art and Fashion: A Long-Distance Relationship? (2020)Trussardi Art and Fashion: A …The Formation of a Technology-Based Fashion System, 1945–1990: The Sources of the Lost Competitiveness of Japanese Apparel Companies (2020)The Formation of a Technology…Balenciaga: The Master of Haute Couture (2020)Balenciaga: The Master of Hau…Art to enhance consumer engagement in the luxury fashion domain (2020)Art to enhance consumer engag…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)To have in order to do: Exploring the effects of consuming experiential products on well‐being (2014)The customer retail app experience: Implications for customer loyalty (2021)Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement (2022)Advances in Consumer Research (2025)Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Experiential Marketing (1999)Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay (2011)From experiential psychology to consumer experience (2014)Sustainable Luxury Marketing: A Synthesis and Research Agenda (2019)Welcome to the experience economy (2019)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Evolving to a New Dominant Logic for Marketing (2003)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Frames of Mind: The Theory of Multiple Intelligences (1984)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)Liquid Consumption (2017)The Presentation of Self in Everyday Life. (1956)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Explaining variation in conspicuous luxury consumption: An individual differences' perspective (2014)The Discovery of Grounded Theory (2017)Managing the Tradition and Innovation Paradox in Family Firms: A Family Imprinting Perspective (2019)An array of qualitative data analysis tools: A call for data analysis triangulation. (2007)Gender: An Intersectionality Perspective (2008)The qualitative research interview (2011)Strategy-as-Practice: Taking Social Practices Seriously (2012)A Critical Assessment of Business Model Research (2017)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The theme park experience: An analysis of pleasure, arousal and satisfaction (2004)Understanding retail branding: conceptual insights and research priorities (2004)A descriptive model of the consumer co-production process (2007)
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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2024Interpreting Qualitative Data3,556 cited
  • 2005Blue ocean strategy : how to create uncontested market space and make the competition irrelevant1,440 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 2009Luxury brand marketing – The experience is everything!568 cited
  • 2011Sensory marketing: the multi‐sensory brand‐experience concept545 cited
  • 2009Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand536 cited
  • 2011Retail Luxury Strategy: Assembling Charisma through Art and Magic450 cited
  • 2013Consumer Experience and Experiential Marketing: A Critical Review260 cited
  • 2008Luxury fashion branding: trends, tactics, techniques243 cited
  • 2010Flagship stores as a market entry method: the perspective of luxury fashion retailing215 cited
  • 2014M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions194 cited
  • 2014The artification of luxury: From artisans to artists192 cited
  • 2015Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

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128 cited
  • 2008Museum Quality: The Rise of the Fashion Exhibition117 cited
  • Cited by

    • 2020When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos40 cited
    • 2022Thirty years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis34 cited
    • 2020Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements25 cited
    • 2020Art to enhance consumer engagement in the luxury fashion domain18 cited
    • 2020When Fashion Meets Art: The Artification of Luxury Fashion Brands15 cited
    • 2022Understanding the Value of Street Art for Artists, Consumers, and Brands10 cited
    • 2025The impact of luxury brands’ NFT fashion on brand attitude and electronic word-of-mouth10 cited
    • 2021Artification strategies to improve luxury perceptions: the role of adding an artist name10 cited
    • 2020The Formation of a Technology-Based Fashion System, 1945–1990: The Sources of the Lost Competitiveness of Japanese Apparel Companies3 cited
    • 2020Balenciaga: The Master of Haute Couture2 cited
    • 2020Trussardi Art and Fashion: A Long-Distance Relationship?2 cited