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Congruence and celebrity endorser credibility in Japanese OTC drug advertising
16 references·2 citing·41 second hop
Congruence and celebrity endorser credibility in Japanese OTC drug advertising (2018)Congruence and celebrity endorser credibi…The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)The Persuasiveness of Source …You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…The need for cognition. (1982)The need for cognition.Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…The principle of congruity in the prediction of attitude change. (1955)The principle of congruity in…Communication and Persuasion: Psychological Studies of Opinion Change. (1954)Communication and Persuasion:…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement (2022)Impact of Antecedents of Cele…Internet Business: How Perception of Benefits, Risks, and Ease in Decision Making (2021)Internet Business: How Percep…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The achievement motive (1953)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. 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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1982The need for cognition.5,357 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
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  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2,203 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
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  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1955The principle of congruity in the prediction of attitude change.1,700 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

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1,316 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
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    • 2022Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement14 cited
    • 2021Internet Business: How Perception of Benefits, Risks, and Ease in Decision Making6 cited