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From Marketing to Project Management
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From Marketing to Project Management (2006)From Marketing to Project ManagementAnthropologie du projet (2012)Anthropologie du projetSix key points to merge project marketing into project management (2005)Six key points to merge proje…Innovation Generation in Supply Chain Relationships: A Conceptual Model and Research Propositions (2004)Innovation Generation in Supp…Mature relationships: Why does relational orientation turn into transaction orientation? (2003)Mature relationships: Why doe…International project marketing: an introduction to the INPM approach (2003)International project marketi…The Impact of the Project Manager on Project Management Planning Processes (2002)The Impact of the Project Man…Stakeholder analysis for R&D project management (2002)Stakeholder analysis for R&D …Relationships and project marketing success (2002)Relationships and project mar…Project marketing : Beyond competitive bidding (2002)Project marketing : Beyond co…A twin-track networking approach to project marketing (1997)A twin-track networking appro…Project marketing and the management of discontinuity (1996)Project marketing and the man…Developing relationships in business networks (1995)Developing relationships in b…Advances in strategic management (1995)Advances in strategic managem…Building Theories from Case Study Research (1989)Building Theories from Case S…International marketing and purchasing of industrial goods (1984)International marketing and p…Industrial marketing strategy (1980)Industrial marketing strategyThe Nature of the Firm (1937)Economic Action and Social Structure: The Problem of Embeddedness (1985)SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS. (1998)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Firm resources and sustained competitive advantage (2004)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Exchange and Power in Social Life. (1965)Trust: making and breaking cooperative relations (1989)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)Pluralism in Project Management: Navigating the Crossroads of Specialization and Fragmentation (2010)The Dynamics of Collaboration in Multipartner Projects (2010)Exchange and Power in Social Life (2017)The Strength of Weak Ties (1973)Situated Learning: Legitimate Peripheral Participation. (1994)The Commitment-Trust Theory of Relationship Marketing (1994)The recognition of first time international entrepreneurial opportunities (2009)Sustainable supply chain management in emerging economies: Environmental turbulence, institutional voids and sustainability trajectories (2015)Investigating the relationship between supply chain innovation, risk management capabilities and competitive advantage in global supply chains (2017)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Stakeholder Theory: The State of the Art (2010)Stakeholder Theory:The State of the Art (2010)Strategic management a stakeholder approach (2010)Stakeholder management studies in mega construction projects: A review and future directions (2014)When project-based management causes distress at work (2009)Blowing Hot and Cold on Project Management (2010)A history of project management models: From pre-models to the standard models (2013)Modes of Foreign Entry: A Transaction Cost Analysis and Propositions (1986)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Critical service logic: making sense of value creation and co-creation (2012)The Development of Buyer‐Seller Relationships in Industrial Markets (1980)The strategic impact of external networks: subsidiary performance and competence development in the multinational corporation (2002)Communication and Trust in Global Virtual Teams (1999)Value creation in E‐business (2001)Seeking Qualitative Rigor in Inductive Research (2012)Of strategies, deliberate and emergent (1985)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Socioemotional Wealth and Business Risks in Family-controlled Firms: Evidence from Spanish Olive Oil Mills (2007)Creating value by delivering integrated solutions (2005)The Business of Projects (2005)Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors (2008)
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References

  • 1989Building Theories from Case Study Research17,437 cited
  • 1995Developing relationships in business networks3,265 cited
  • 1995Advances in strategic management1,016 cited
  • 1984International marketing and purchasing of industrial goods800 cited
  • 2012Anthropologie du projet460 cited
  • 2004Innovation Generation in Supply Chain Relationships: A Conceptual Model and Research Propositions397 cited
  • 2002Stakeholder analysis for R&D project management214 cited
  • 2002Project marketing : Beyond competitive bidding202 cited
  • 1980Industrial marketing strategy186 cited
  • 1996Project marketing and the management of discontinuity176 cited
  • 2005Six key points to merge project marketing into project management148 cited
  • 2003Mature relationships: Why does relational orientation turn into transaction orientation?130 cited
  • 2002The Impact of the Project Manager on Project Management Planning Processes112 cited
  • 2002Relationships and project marketing success94 cited
  • 2003International project marketing: an introduction to the INPM approach92 cited
  • 1997A twin-track networking approach to project marketing

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