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Facing a trend of brand logo simplicity: The impact of brand logo design on consumption · Study

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ArticleFacing a trend of brand logo simplicity: The impact of brand logo design on consumption

Vera Bossel2018

OA

Articlebronze2018

Facing a trend of brand logo simplicity: The impact of brand logo design on consumption

Vera Bossel · Kelly Geyskens · Caroline Goukens

52 citations·0/0 files stored·Food Quality and Preference

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Consumer Behavior in Brand Consumption and Identification Consumer Attitudes and Food Labeling Consumer Packaging Perceptions and Trends

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References

1969The Handbook of Social Psychology 1968Attitudinal effects of mere exposure.1977Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research.2009Uniting the Tribes of Fluency to Form a Metacognitive Nation 2004Metacognitive Experiences in Consumer Judgment and Decision Making 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation 1999Effects of Perceptual Fluency on Judgments of Truth 2007Overcoming intuition: Metacognitive difficulty activates analytic reasoning.

Cited by

2021Cute brand logo enhances favorable brand attitude: The moderating role of hope 2023From easy to known: How fluent brand processing fosters self‐brand connection 2020Circular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption 2022Chinese cultural element in brand logo and purchase intention 2025Simple or complex logos? The impact of logo complexity on brand luxuriousness perception

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Details

Year2018

Typearticle

Published2018-06-30

VenueFood Quality and Preference

ISSN-L0950-3293

Languageen

Citations52

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.foodqual.2018.06.009

openalex_workW2811350121

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