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Facing a trend of brand logo simplicity: The impact of brand logo design on consumption
16 references·8 citing·40 second hop
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this work references cited by second hop

References

  • 1969The Handbook of Social Psychology12,518 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1977Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research.2,379 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
  • 1999Effects of Perceptual Fluency on Judgments of Truth846 cited
  • 2007Overcoming intuition: Metacognitive difficulty activates analytic reasoning.844 cited
  • 1998Guidelines for Selecting or Modifying Logos655 cited
  • 2009If It's Difficult to Pronounce, It Must Be Risky421 cited
  • 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
  • 2005Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly355 cited
  • 2008Social Psychology of Consumer Behavior333 cited
  • 2008Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation312 cited
  • 2008Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice

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242 cited
  • 2013The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude224 cited
  • Cited by

    • 2021Cute brand logo enhances favorable brand attitude: The moderating role of hope50 cited
    • 2023From easy to known: How fluent brand processing fosters self‐brand connection22 cited
    • 2020Circular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption22 cited
    • 2022Chinese cultural element in brand logo and purchase intention22 cited
    • 2025Simple or complex logos? The impact of logo complexity on brand luxuriousness perception14 cited
    • 2024The shape of freshness: The effect of a circular logo on consumers’ perceived food freshness12 cited
    • 2023Framed or Unframed? An empirical study of the impact of food brand logo frame on consumers’ food preferences12 cited
    • 2023Flatness promotes modernity: logo flatness and consumers' perception of brand image12 cited