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Understanding the motives of consumers of mezcal in Mexico
13 references·5 citing·36 second hopsampled
Understanding the motives of consumers of mezcal in Mexico (2018)Understanding the motives of consumers of…Consumers' Intention to Purchase Environmentally Friendly Wines: A Segmentation Approach (2012)Consumers' Intention to Purch…Dedicated and generic marketing strategies (2011)Dedicated and generic marketi…Consumer behaviour and sensory preference differences: implications for wine product marketing (2011)Consumer behaviour and sensor…Region of origin and its importance among choice factors in the wine‐buying decision making of consumers (2009)Region of origin and its impo…Message on a bottle: The relative influence of wine back label information on wine choice (2009)Message on a bottle: The rela…Women wine consumers: information search and retailing implications (2007)Women wine consumers: informa…Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors (2007)Wine-Related Lifestyle (WRL) …A preliminary study of the relationship between Australian wine consumers' wine expertise and their wine purchasing and consumption behaviour (2007)A preliminary study of the re…The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise (2006)The influence of wine attribu…Country‐of‐origin effects on Chinese wine consumers (2006)Country‐of‐origin effects on …Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)Using simulations from discre…Dimensions of wine region equity and their impact on consumer preferences (2005)Dimensions of wine region equ…Consumers’ willingness to pay for origin labelled wine (2002)Consumers’ willingness to pay…Experience, Price, and Loyalty: A Comparative Analysis of Wine and Beer in Baja California, Mexico (2025)Experience, Price, and Loyalt…Wine consumption and consumers in Querétaro, Mexico: an analysis from the perspective of enotourism (2024)Wine consumption and consumer…Valores Hedónicos-Emocionales y el Comportamiento de Compra: desde la percepción del consumidor de mezcal (2024)Valores Hedónicos-Emocionales…Motivos de consumo de vino de enoturistas del centro de México (2022)Motivos de consumo de vino de…A CLUSTERED-BASED SEGMENTATION OF CHINESE WINE CONSUMERS BY MEANS OF KERNAL FUZZY C-MEANS (2019)A CLUSTERED-BASED SEGMENTATIO…Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects (1984)Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)A review and meta-analysis of country-of-origin research (1999)Rural entrepreneurship in Europe (2004)Best-Worst Scaling: Theory, Methods and Applications (2015)Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach (2002)The dimensions of wine quality (2007)Consumer behaviour for wine 2.0: A review since 2003 and future directions (2012)Examining the role of wine brand love on brand loyalty: A multi-country comparison (2015)What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer perceived value: The development of a multiple item scale (2001)Regional brand image and perceived wine quality: the consumer perspective (2007)Applying best‐worst scaling to wine marketing (2009)Basic Marketing: A Global-managerial Approach (1992)Consumer preferences of wine in Italy applying best‐worst scaling (2009)Consumers wine preferences according to purchase occasion: Personal consumption and gift-giving (2018)The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers' gender and age (2019)The influence of consumption situation and product involvement over consumers’ use of product attribute (1998)Wine Quality and Varietal, Regional and Winery Reputations: Hedonic Prices for Australia and New Zealand (2003)Millennial wine consumers: Risk perception and information search (2012)Product involvement, brand loyalty, and country-of-origin brand preferences of Japanese wine consumers (2012)Wine Tourism Experience Effects of the Tasting Room on Consumer Brand Loyalty (2013)Conditional logit analysis of qualitative choice behavior (1972)Market Segmentation: Conceptual and Methodological Foundations (1997)The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness (2010)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Research Methods for Business Students (2003)Tasting green: an experimental design for investigating consumer perception of organic wine (2014)Measuring the Involvement Construct (1985)Dimensions of Consumer Expertise (1987)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Issues and Advances in Segmentation Research (1978)Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research (2013)Social media engagement behavior (2019)
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References

  • 2005Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice530 cited
  • 2002Consumers’ willingness to pay for origin labelled wine267 cited
  • 2006Country‐of‐origin effects on Chinese wine consumers262 cited
  • 2011Consumer behaviour and sensory preference differences: implications for wine product marketing250 cited
  • 2009Message on a bottle: The relative influence of wine back label information on wine choice246 cited
  • 2006The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise216 cited
  • 2007Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors177 cited
  • 2005Dimensions of wine region equity and their impact on consumer preferences176 cited
  • 2007Women wine consumers: information search and retailing implications135 cited
  • 2009Region of origin and its importance among choice factors in the wine‐buying decision making of consumers132 cited
  • 2007A preliminary study of the relationship between Australian wine consumers' wine expertise and their wine purchasing and consumption behaviour90 cited
  • 2012Consumers' Intention to Purchase Environmentally Friendly Wines: A Segmentation Approach43 cited
  • 2011Dedicated and generic marketing strategies42 cited

Cited by

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  • 2019A CLUSTERED-BASED SEGMENTATION OF CHINESE WINE CONSUMERS BY MEANS OF KERNAL FUZZY C-MEANS5 cited
  • 2025Experience, Price, and Loyalty: A Comparative Analysis of Wine and Beer in Baja California, Mexico3 cited
  • 2024Wine consumption and consumers in Querétaro, Mexico: an analysis from the perspective of enotourism2 cited
  • 2022Motivos de consumo de vino de enoturistas del centro de México2 cited
  • 2024Valores Hedónicos-Emocionales y el Comportamiento de Compra: desde la percepción del consumidor de mezcal0 cited