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The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?
16 references·11 citing·40 second hop
The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football? (2015)The importance of key celebrity character…Advances in Consumer Research (2025)Advances in Consumer ResearchSex Differences in Social Behavior (2013)Sex Differences in Social Beh…Handbook of social psychology (2004)Handbook of social psychologyManaging with Style: The Effect of Managers on Firm Policies (2003)Managing with Style: The Effe…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Accounting for common method variance in cross-sectional research designs. 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(1989)Sex Differences in Social Beh…Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Upper Echelons: The Organizat…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…The Making and Breaking of Affectional Bonds (1977)The Making and Breaking of Af…An Index of Factorial Simplicity (1974)An Index of Factorial Simplic…The Handbook of Social Psychology (1969)The Handbook of Social Psycho…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Age and gender distortion in online media and large language models (2025)Age and gender distortion in …An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry (2023)An Extended RFM Model for Cus…A Consumer Typology Based on Celebrity Endorsement Factors (2022)A Consumer Typology Based on …Relative effectiveness of celebrity and product match-up for two high consumer involvement situations (2021)Relative effectiveness of cel…Wholesale Price Discrimination in Global Sourcing (2020)Wholesale Price Discriminatio…Dynamic managerial capabilities, firm resources, and related business diversification – Evidence from the English Premier League (2020)Dynamic managerial capabiliti…Customer Segmentation using Machine Learnin (2020)Customer Segmentation using M…The role of facial attractiveness in tennis TV-viewership (2019)The role of facial attractive…RETRACTED ARTICLE: A study on e-commerce customer segmentation management based on improved K-means algorithm (2018)RETRACTED ARTICLE: A study on…Customer Behaviour Segmentation Among Mobile Service Providers In Kenya Using K-Means Algorithm (2018)Customer Behaviour Segmentati…Age and organizational identification: empirical findings from professional sports (2015)Age and organizational identi…Statistical Theories of Mental Test Scores (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)The Social Psychology of Organizations. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1974An Index of Factorial Simplicity14,857 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1969The Handbook of Social Psychology12,518 cited
  • 1984Upper Echelons: The Organization as a Reflection of Its Top Managers10,217 cited
  • 2001Accounting for common method variance in cross-sectional research designs.8,464 cited
  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,770 cited
  • 2004Handbook of social psychology4,689 cited
  • 1956Mass Communication and Para-Social Interaction4,377 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 2003Managing with Style: The Effect of Managers on Firm Policies3,921 cited
  • 2013Sex Differences in Social Behavior3,322 cited
  • 1989Sex Differences in Social Behavior: A Social-Role Interpretation.3,266 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

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3,192 cited
  • 1977The Making and Breaking of Affectional Bonds2,842 cited
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    • 2018RETRACTED ARTICLE: A study on e-commerce customer segmentation management based on improved K-means algorithm27 cited
    • 2025Age and gender distortion in online media and large language models24 cited
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    • 2021Relative effectiveness of celebrity and product match-up for two high consumer involvement situations16 cited
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    • 2018Customer Behaviour Segmentation Among Mobile Service Providers In Kenya Using K-Means Algorithm13 cited