SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
‘Student Switch Off!’: how do university students respond to a corporate-sponsored pro-environmental social marketing campaign?
16 references·0 citing·51 second hop
‘Student Switch Off!’: how do university students respond to a corporate-sponsored pro-environmental social marketing campaign? (2018)‘Student Switch Off!’: how do university …Employee perception of CSR activities: Its antecedents and consequences (2012)Employee perception of CSR ac…Sustainable Consumption: Opportunities for Consumer Research and Public Policy (2011)Sustainable Consumption: Oppo…Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011)Perceived Organizational Moti…Handbook of consumer psychology (2008)Handbook of consumer psycholo…What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World? (2007)What Do Laboratory Experiment…Toward a Definition of Mixed Methods Research (2007)Toward a Definition of Mixed …Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Consumer Responses to Corpora…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Integrating quantitative and qualitative research: how is it done? (2006)Integrating quantitative and …The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand? (2003)Corporate Sponsorships of Phi…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Current issues and research in advertising (1978)Current issues and research i…The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equations with Latent Variables (1989)When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism (2003)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Brand authenticity: An integrative framework and measurement scale (2014)Trust, Reciprocity, and Social History (1995)Economics and Identity* (2000)Gender Differences in Preferences (2009)Determinants of social desirability bias in sensitive surveys: a literature review (2011)oTree - An Open-Source Platform for Laboratory, Online, and Field Experiments (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Corporate Social Responsibility (1999)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Economic Perspectives on Corporate Social Responsibility (2012)The Structure of Scientific Revolutions (1963)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Qualitative research and evaluation methods (1980)Editorial: Mapping the Field of Mixed Methods Research (2008)How to Construct a Mixed Methods Research Design (2017)Metode Penelitian Kualitatif Studi Pustaka (2022)Toward a Conceptual Framework for Mixed-Method Evaluation Designs (1989)Mixed Methodology: Combining Qualitative and Quantitative Approaches (1999)Research design: qualitative, quantitative, and mixed methods approaches (2003)Barriers to Integrating Quantitative and Qualitative Research (2007)Improving the content validity of the mixed methods appraisal tool: a modified e-Delphi study (2019)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Managing Brands in the Social Media Environment (2013)Choice overload: A conceptual review and meta‐analysis (2014)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)
this work references cited by second hop

References

  • 2006Using thematic analysis in psychology193,725 cited
  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 2007Toward a Definition of Mixed Methods Research6,460 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2006Integrating quantitative and qualitative research: how is it done?3,353 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2007What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World?2,666 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 2008Handbook of consumer psychology1,195 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 1978Current issues and research in advertising940 cited
  • 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
  • 2011Sustainable Consumption: Opportunities for Consumer Research and Public Policy761 cited
  • 2012Employee perception of CSR activities: Its antecedents and consequences587 cited
  • 2003Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

572 cited
  • 2011Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR555 cited
  • Cited by

    No citing works inside the corpus for this window.