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Marketing in the 21st Century Customer Value: The Next Source for Competitive Advantage · Study

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ArticleMarketing in the 21st Century Customer Value: The Next Source for Competitive Advantage

Robert B. Woodruff1997

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Articlebronze1997

Marketing in the 21st Century Customer Value: The Next Source for Competitive Advantage

Robert B. Woodruff

44 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1987Developing Buyer-Seller Relationships 1990The Effect of a Market Orientation on Business Profitability 2010Satisfaction: a behavioral perspective on the consumer 1982An Investigation into the Determinants of Customer Satisfaction 1986Strategic Brand Concept-Image Management 1980Pricing: Making Profitable Decisions

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2014Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework 2023Religious value co-creation: measurement scale and validation 2020UTILITARIAN VALUES AND HEDONIC VALUES OF WOMEN COFFEE LOVERS

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1997Customer value: The next source for competitive advantagearticle · 10 shared references 2003Conceptualising 'value for the customer': an attributional, structural and dispositional analysisarticle · 9 shared references 2004Customer value, overall satisfaction, end-user loyalty, and market performance in detail intensive industriesarticle · 8 shared references 2013Customer dominant value formation in servicearticle · 7 shared references 2006Consumer Perception of Value: Literature Review and a New Conceptual Frameworkarticle · 7 shared references 2005Understanding Customer Value in Business-to-Business Relationshipsarticle · 7 shared references

Details

Year1997

Typearticle

Published1997-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations44

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1177/0092070397253006

openalex_workW28712684

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