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An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept
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An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept (2018)An IS Perspective on Omni-Channel Managem…Options for Formulating a Digital Transformation Strategy (2020)Options for Formulating a Dig…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)Integrating Bricks with Click…Customer experience management: toward implementing an evolving marketing concept (2015)Customer experience managemen…Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing (2015)Categorization of multiple ch…Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting (2011)Multilevel Service Design: Fr…Service Design for Experience-Centric Services (2009)Service Design for Experience…Customer Experience Management in Retailing: Understanding the Buying Process (2009)Customer Experience Managemen…Customer Experience Management in Retailing: An Organizing Framework (2009)Customer Experience Managemen…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Service Blueprinting: A Practical Technique for Service Innovation (2008)Service Blueprinting: A Pract…Understanding customer experience. (2007)Understanding customer experi…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Analyzing the Past to Prepare…The experience economy: work is theatre & every business a stage (1999)The experience economy: work …The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorBridging marketing theory and big data analytics: The taxonomy of marketing attribution (2020)Bridging marketing theory and…Naturalistic inquiry (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Customer engagement in service (2017)The Discovery of Grounded Theory (2017)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Customer experience: fundamental premises and implications for research (2020)Designing services that deliver (1984)The Experience Economy (2012)Theory of value co-creation: a systematic literature review (2014)A Practical Guide for Policy Analysis: The Eightfold Path to More Effective Problem Solving (2019)Information Systems Success: The Quest for the Dependent Variable (1992)Strategies for Theorizing from Process Data (1999)Review : Knowledge Management and Knowledge Management Systems: Conceptual Foundations And Research Issues1,2 (2001)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)Literature review as a research methodology: An overview and guidelines (2019)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)An Evolutionary Theory of Economic Change. 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How Is It Measured? Does It Affect Loyalty? (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Developing a unified definition of digital transformation (2020)Digital transformation: a review, synthesis and opportunities for future research (2020)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2002Analyzing the Past to Prepare for the Future: Writing a Literature Review7,440 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 1971The Theory of Buyer Behavior2,797 cited
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  • 2007Understanding customer experience.1,295 cited
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  • 2008Service Blueprinting: A Practical Technique for Service Innovation1,195 cited
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  • 2009Customer Experience Management in Retailing: An Organizing Framework1,015 cited
  • 2009Customer Experience Management in Retailing: Understanding the Buying Process961 cited
  • 2009Service Design for Experience-Centric Services961 cited
  • 2011Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting681 cited
  • 2015Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing

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680 cited
  • 2015Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration670 cited
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    • 2020Bridging marketing theory and big data analytics: The taxonomy of marketing attribution122 cited