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Market Segmentation Analysis
12 references·2 citing·42 second hop
Market Segmentation Analysis (2018)Market Segmentation AnalysisHow to Avoid Random Market Segmentation Solutions (2017)How to Avoid Random Market Se…Market Segmentation Success – Making it Happen! (2010)Market Segmentation Success –…Segmentation of the senior travel market by the means of travel motivations (2009)Segmentation of the senior tr…Market Segmentation Success (2008)Market Segmentation SuccessBeyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism (2004)Beyond “Commonsense Segmentat…Market Segmentation (2000)Market SegmentationMarket Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Market segmentation for competitive brands (1996)Market segmentation for compe…Market Segmentation: A Review (1987)Market Segmentation: A ReviewIssues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Market structure analysis (1977)Market structure analysisA new approach to market segmentation (1977)A new approach to market segm…Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale (2024)Personal Beauty Values: Devel…Market Segmentation (2021)Market SegmentationConjoint Measurement for Quantifying Judgmental Data (1971)Person-Situation: Segmentation's Missing Link (1982)Segmenting Markets with Conjoint Analysis (1991)Linking innovative product development with customer knowledge: a data-mining approach (2005)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)Marketing Research (1970)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Marketing knowledge and the value of segmentation (2002)Small Sample Market Research (2002)A combined segmentation and demand model for store brands (2003)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Self-Concept in Consumer Behavior: A Critical Review (1982)Marketing orientation and company performance: Industrial vs. consumer goods companies (1997)Brand orientation and market orientation — From alternatives to synergy (2011)Segmentation by motivation for rural tourism activities in The Gambia (2013)Market Segmentation of an International Cultural-Historical Event in Italy (1998)U.S. International Pleasure Travelers’ Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors (1999)Information-enabled tourism destination marketing: addressing the accessibility market (2010)Heterogeneity in risk and safety perceptions of international tourists (2012)Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews (2019)Motivations for pleasure vacation (1979)Tourist motivation an appraisal (1981)World Population Prospects The 2006 Revision (2007)Rural Wellbeing Tourism: Motivations and Expectations (2010)Do perceptions of time affect outbound-travel motivations and intention? An investigation among Chinese seniors (2015)Analysis of studies on the travel motivations of senior tourists from 1980 to 2017: progress and future directions (2018)Latent Structure Analysis. (1969)Improving the stability of market segmentation analysis (2019)Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels (2019)Discrete Choice Methods with Simulation (2001)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Testing measurement invariance of composites using partial least squares (2016)Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005)PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement (2009)Segmenting the international travel market by activity (1992)Market segmentation in tourism. (2007)Quality of life and tourism: A conceptual framework and novel segmentation base (2011)
this work references cited by second hop

References

  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 2000Market Segmentation780 cited
  • 1987Market Segmentation: A Review384 cited
  • 2004Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism337 cited
  • 1977A new approach to market segmentation200 cited
  • 1977Market structure analysis134 cited
  • 1996Market segmentation for competitive brands120 cited
  • 2009Segmentation of the senior travel market by the means of travel motivations93 cited
  • 2017How to Avoid Random Market Segmentation Solutions91 cited
  • 2010Market Segmentation Success – Making it Happen!44 cited
  • 2008Market Segmentation Success34 cited

Cited by

  • 2021Market Segmentation11 cited
  • 2024Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale9 cited

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