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Digitales Pricing
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Digitales Pricing (2018)Digitales PricingValue-based Pricing von Smart Services im Maschinen- und Anlagenbau (2022)Value-based Pricing von Smart…Kernfunktion Pricing: Was ist der optimale Preis und wie lässt er sich bestimmen? (2022)Kernfunktion Pricing: Was ist…The Value-Based Pricing Determination Matrix for Pricing Method Selection (2021)The Value-Based Pricing Deter…The impact of modern communication marketing tools to increase the innovativeness of business (2021)The impact of modern communic…Industry-Specific Factors Impeding the Implementation of Value-Based Pricing (2021)Industry-Specific Factors Imp…Naturalistic inquiry (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Determining Validity in Qualitative Inquiry (2000)A technique for measurement of attitudes (1932)Evolving to a New Dominant Logic for Marketing (2003)Conducting Semi‐Structured Interviews (2015)How does brand innovativeness affect brand loyalty? (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)Analyzing the impact of the coronavirus crisis on business models (2020)Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution (2000)A Review of WTA/WTP Studies (2002)Predictably Irrational (2011)The Service-Dominant Logic of Marketing (2014)How Business Customers Judge Solutions: Solution Quality and Value in Use (2016)Preismanagement (2016)
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  • 2021The impact of modern communication marketing tools to increase the innovativeness of business17 cited
  • 2021The Value-Based Pricing Determination Matrix for Pricing Method Selection8 cited
  • 2022Value-based Pricing von Smart Services im Maschinen- und Anlagenbau6 cited
  • 2021Industry-Specific Factors Impeding the Implementation of Value-Based Pricing6 cited
  • 2022Kernfunktion Pricing: Was ist der optimale Preis und wie lässt er sich bestimmen?5 cited

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