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Examining moral authority in the marketplace: A conceptualization and framework
16 references·16 citing·52 second hopsampled
Examining moral authority in the marketplace: A conceptualization and framework (2018)Examining moral authority in the marketpl…Strategic management a stakeholder approach (2010)Strategic management a stakeh…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004)Doing Better at Doing Good: W…Political conservatism as motivated social cognition. (2003)Political conservatism as mot…The self-importance of moral identity. (2002)The self-importance of moral …Shareholder value, stakeholder management, and social issues: what's the bottom line? (2001)Shareholder value, stakeholde…THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK (1997)THE CORPORATE SOCIAL PERFORMA…CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES. (1997)CORPORATE SOCIAL PERFORMANCE …Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model (1991)Ethical Decision Making by In…WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)WHAT'S IN A NAME? REPUTATION …Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…The Bases of Social Power (1986)The Bases of Social PowerA General Theory of Marketing Ethics (1986)A General Theory of Marketing…A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)A Contingency Framework for U…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness (2024)What Is Brand Activism? Expli…The shaping of marketplace moral sentiments (2024)The shaping of marketplace mo…Peace Brand Activism: Global Brand Responses to the War in Ukraine (2024)Peace Brand Activism: Global …How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology (2024)How Do Consumers Respond to B…Fostering Employee Support for Corporate Social Advocacy (CSA) Through Dialogic Internal Communication and Transformational Leadership (2024)Fostering Employee Support fo…Brands and activism: ecosystem and paradoxes (2024)Brands and activism: ecosyste…A strategic approach to CEO activism: issue selection and communication of motives (2024)A strategic approach to CEO a…Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages (2023)Who is more responsive to bra…The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’ (2023)The influence of marketing co…BRAND ACTIVISM: A Literature Review and Future Research Agenda (2023)BRAND ACTIVISM: A Literature …Authentic brand positioning or woke washing? LGBTQI+ consumer perceptions of brand activism (2023)Authentic brand positioning o…Effective messaging strategies to increase brand love for sociopolitical activist brands (2022)Effective messaging strategie…Brand approaches to diversity: a typology and research agenda (2022)Brand approaches to diversity…Gender Marginalization in Sports Participation through Advertising: The Case of Nike (2021)Gender Marginalization in Spo…Firm value impact of corporate activism: Facebook and the stop hate for profit campaign (2021)Firm value impact of corporat…Worldview-based hospitality brand support: belief in a just world theory perspectives (2020)Worldview-based hospitality b…The Theory of Social and Economic Organization. (1948)Field Theory in Social Science (1953)A study of normative and informational social influences upon individual judgment. (1955)A Relational Model of Authority in Groups (1992)Social Influence: Compliance and Conformity (2004)What's the difference? diversity constructs as separation, variety, or disparity in organizations (2007)KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)PEOPLE AND ORGANIZATIONAL CULTURE: A PROFILE COMPARISON APPROACH TO ASSESSING PERSON-ORGANIZATION FIT (1991)Organizational Images and Member Identification (1994)Does Doing Good Always Lead to Doing Better? 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References

  • 2010Strategic management a stakeholder approach24,023 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1997THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK6,756 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
  • 2003Political conservatism as motivated social cognition.4,903 cited
  • 1986The Bases of Social Power4,542 cited
  • 1991Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model4,134 cited
  • 2001Shareholder value, stakeholder management, and social issues: what's the bottom line?3,685 cited
  • 2002The self-importance of moral identity.3,518 cited
  • 1997CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES.3,146 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 1986A General Theory of Marketing Ethics2,607 cited
  • 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives2,319 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

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1,892 cited
  • 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing1,859 cited
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