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Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands
16 references·1 citing·46 second hop
Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands (2018)Is Product Placement Really Worse Than Tr…Do you like What you Recognize? 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References

  • 2003Cognitive Load Measurement as a Means to Advance Cognitive Load Theory2,525 cited
  • 1991Dual coding theory and education2,132 cited
  • 1980Toward A Theory of Conversion Behavior694 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 2009Artifacts in Behavioral Research323 cited
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  • 1998Toward a Framework of Product Placement: Theoretical Propositions222 cited
  • 2004Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies208 cited
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  • 2006How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudinal Field Studies138 cited
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  • 2012Do you like What you Recognize?89 cited
  • 2006Effects of Comparative Advertising in High-and Low-Cognitive Elaboration Conditions67 cited

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1998
Leaving home: brand purchase influences on young adults
62 cited

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  • 2020The effect of articulated sports sponsorship on recall and visual attention to the brand10 cited