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Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu
11 references·1 citing·51 second hop
Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu (2018)Analysis of Green Marketing Tools towards…Understanding the Determinants of Consumers’ Willingness to Pay for Eco-Labeled Products: An Empirical Analysis of the China Environmental Label (2012)Understanding the Determinant…Perception of green brand in an emerging innovative market (2012)Perception of green brand in …Effective Advertising and its Influence on Consumer Buying Behavior (2012)Effective Advertising and its…Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius (2012)Analysing the impact of green…Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Investigation of green market…Green Marketing and its impact on consumer behavior (2011)Green Marketing and its impac…Effective Advertising and its Influence on Consumer Buying Behavior (2011)Effective Advertising and its…Consumer effects of environmental impact in product labeling (2011)Consumer effects of environme…To buy or not to buy? A social dilemma perspective on green buying (2009)To buy or not to buy? A socia…Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Avoiding Green Marketing Myop…Marketing Strategy, Product Safety, and Ethical Factors in Consumer Choice (1999)Marketing Strategy, Product S…Investigating the influence of eco-labels on consumer behavior in Indonesia’s developing green market (2025)Investigating the influence o…Strategic green marketing (1993)Using strategic alliances to develop credible green marketing (1995)Green marketing: legend, myth, farce or prophesy? 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Drivers of pro-environmental purchasing behavior (2015)Green product purchase intention: impact of green brands, attitude, and knowledge (2016)Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Not So Different After All: A Cross-Discipline View Of Trust (1998)Creating technological innovation via green supply chain management: An empirical analysis (2014)Exchange and Power in Social Life (2017)Antecedents of consumers’ Halal brand purchase intention: an integrated approach (2018)Green innovation: a multidomain systematic review (2021)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Green consumerism: The influence of product attributes and values on purchasing intentions (2014)Green initiatives: a step towards sustainable development and firm's performance in the automobile industry (2015)Research methods for business: A skill building approach (1993)Opportunities for green marketing: young consumers (2008)Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? (2015)Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces (2015)Green product supply chain contracts considering environmental responsibilities (2018)The Significance of Impulse Buying Today (1962)Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising (1983)New Media Interactive Advertising vs. Traditional Advertising (1998)The Influence of the Integrated Marketing Communication on the Consumer Buying Behaviour (2015)A Study On The Influences of Advertisement On Consumer Buying Behavior (2017)Factors influencing consumers’ to Take Ready-made Frozen Food (2019)Gender differences in Hong Kong adolescent consumers' green purchasing behavior (2009)Sustainability Marketing: A Global Perspective (2009)“Greening” the marketing mix: do firms do it and does it pay off? (2012)Impact of advertising strategies on the cognitive and behavioral component of attitude of women consumers (2017)The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan (2019)THE IMPACT OF STORE LAYOUT ON CONSUMER BUYING BEHAVIOUR: A CASE OF CONVENIENCE STORES FROM A SELECTED TOWNSHIP IN KWAZULU NATAL (2021)
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References

  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
  • 2009To buy or not to buy? A social dilemma perspective on green buying658 cited
  • 2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
  • 2011Consumer effects of environmental impact in product labeling256 cited
  • 2012Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius193 cited
  • 2012Perception of green brand in an emerging innovative market182 cited
  • 2012Effective Advertising and its Influence on Consumer Buying Behavior126 cited
  • 2012Understanding the Determinants of Consumers’ Willingness to Pay for Eco-Labeled Products: An Empirical Analysis of the China Environmental Label75 cited
  • 2011Green Marketing and its impact on consumer behavior67 cited
  • 2011Effective Advertising and its Influence on Consumer Buying Behavior52 cited
  • 1999Marketing Strategy, Product Safety, and Ethical Factors in Consumer Choice47 cited

Cited by

  • 2025Investigating the influence of eco-labels on consumer behavior in Indonesia’s developing green market10 cited

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