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Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry
16 references·1 citing·47 second hop
Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry (2018)Brand Prestige and the Mediating Role of …Advances in Consumer Research (2025)Advances in Consumer ResearchThe influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)The influence of the quality …Consumer Behavior: Building Marketing Strategy (2010)Consumer Behavior: Building M…Twitter power: Tweets as electronic word of mouth (2009)Twitter power: Tweets as elec…Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)Spreading the Word: Investiga…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)The Price is Unfair! A Concep…Consumer Perceptions of Price (Un)Fairness (2003)Consumer Perceptions of Price…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Marketing Management: The Millennium Edition (1999)Marketing Management: The Mil…The Influence of Store Environment on Quality Inferences and Store Image (1994)The Influence of Store Enviro…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Assessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Determining Sample Size for Research Activities (1970)Determining Sample Size for R…Are you still willing to use pre-made dishes? Examining young customers' continuous usage intention in the Chinese emerging market (2024)Are you still willing to use …The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. 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(2008)'It's Reducing a Human Being to a Percentage' (2018)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Brand Community (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment (2010)The Impact of New Media on Customer Relationships (2010)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The impact of culture and governance on corporate social reporting (2005)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Sample Size for Survey Research: Review and Recommendations (2020)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1970Determining Sample Size for Research Activities18,904 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1991Assessing Construct Validity in Organizational Research6,615 cited
  • 1999The Role of Emotions in Marketing3,295 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 2009Twitter power: Tweets as electronic word of mouth1,654 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
  • 2012The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions1,257 cited
  • 1999Marketing Management: The Millennium Edition1,176 cited
  • 2005Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context1,136 cited
  • 2010Consumer Behavior: Building Marketing Strategy1,131 cited

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2002
How perceived brand globalness creates brand value
1,109 cited
  • 2003Consumer Perceptions of Price (Un)Fairness1,077 cited
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    • 2024Are you still willing to use pre-made dishes? Examining young customers' continuous usage intention in the Chinese emerging market8 cited